Making the Mundane Sexy: How Intuit Turned SMB Bookkeeping and DIY taxes into Massive Business Lines

My conversation with Dan Wernikoff, former EVP and GM of Intuit’s small business and consumer tax units.

Dan Wernikoff rose to become an EVP at Intuit and general manager of its small business unit and consumer tax group. In both cases he scaled the business-within-a-business from small groups of early adopters to huge hordes of happy SMBs and consumers, by relentlessly measuring early indicators, leveraging core strengths, and focusing on long-term growth goals.

I recently sat down with Dan and we talked about a variety of topics in this latest episode of TCV's podcast series Growth Journeys:

• Lessons about how selling into SMB markets differs from enterprise
• The best metrics for tracking success, and
• Why empathy and understanding matter more than slick ads and sales techniques.

Dan also explains how to infuse human expertise into SaaS models in a way that fits the SMB/consumer mindset.

For these insights and more, settle back and press play.

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Dan Wernikoff is a Venture Partner at TCV.

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