Marc Jacobs' Virtual Style, Dior's Digital Scents, and Batman's Legendary Collab!
Marc Jacobs Takes Fashion to the Next Level
Marc Jacobs is shaking up fashion again, teaming up with creative studio EDGLRD to launch an interactive game where players can style a digital Marc Jacobs in pieces from the Fall 2024 collection.
This new game-like experience
It allows players to style a digital version of Marc Jacobs himself. They can dress him up in standout pieces from the Fall 2024 collection, like bubble dresses, zebra prints, and denim co-ords, in a virtual setting that feels straight out of the early 2000s.
Dior Brings Scents to Life in the Digital World
Dior is taking its iconic fragrances into the digital world, but how do you capture a scent virtually? The answer is Augmented Reality.
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Christian Dior Couture has launched an AR filter inspired by its best-selling cologne, Sauvage, available on Snapchat. This filter doesn't just show you the bottle; it takes you on an immersive journey into an aquatic-themed world, with captivating 360-degree visuals and a custom soundtrack.
Fragrance is traditionally a sensory experience, but Parfums Christian Dior Snap AR filter reimagines it as a visual and auditory delight, offering a fresh way to engage with the brand.
Batman’s 85th Anniversary Gets a Digital Makeover
To mark 85 years of Batman Showcase Page , Warner Bros. Entertainment . is teaming up with G2 Esports for a collaboration set to excite gaming and comics fans. A must-see capsule collection. The lineup includes a hoodie, oversized tee, sherpa fleece jacket, and windbreaker, all blending batman 's iconic style with G2 Esports ' vibe.
While the collection is exciting, it feels like a missed opportunity. With Batman’s legacy and G2's digital presence, they could have expanded into an online collection, integrated gaming elements, or partnered with brands like RTFKT . There's so much more potential that could have been explored.