Marie Kondo & Content Themes

If you’re struggling to determine what you should post, identifying content themes could be your best bet.

A content theme is basically there to help you identify any overarching ideas that you have that are associated with your brand and it’s products/services.

To really understand the idea of a content theme, let’s think about it in another way.

Let’s say that you own a clothing store and for one reason or another you were carrying around a big stack of papers that deal with various aspects of your business.

Unfortunately, you dropped the stack of papers and now the entire floor is covered.

At this point, you have two options. You can either scoop up all the papers with no rhyme or reason and continue on. Or, you can take some time and organize them.

For the sake of this blog, we’re going to go with the latter option. 

In order to clean up these papers, you decide that it will make the most sense to first set up organizational bins that are marked by individual topics. 

You sit back and start writing labels.

You know that a chunk of the papers dealt with your upcoming fall collection, you know another batch of papers offered style tips, another group touched on company updates, and then there were some papers that focused on the other items in your collection.

With all these overarching themes in mind, you start to organize these papers.

As you're going through the papers, you channel your inner Marie Kondo and ask yourself if these ideas spark joy.

In this case, an idea sparks joy if it provides value to your target audience.

If it does, it goes in its respective bin. If it doesn't, it goes in the trash.

So, when you see a paper that talks about your fall collection you put it into the “Fall Collection” bin and when you see a paper that talks about style tips, you put it in the “style tips” bin. You see where I’m going, right?

Before you know it, all of the papers have been plucked from the floor and placed into their associated bins and the ideas that didn't spark joy are donated to the bad-idea bin.

Now, everything is organized which makes it easier for you to access and then leverage your ideas in the future.

This is exactly how content themes work.

You’re basically creating organizational bins based on your brand and it’s offerings and taking a mixed bag of ideas and placing them in those bins to store and then use on a later date. 

Content themes should be used in a rotation to add variety to your content but to also stay true to your brand and what you’re trying to accomplish and of course, provide consistent value to your target audience.