Mark Allen & Co. Launches Media Training Service Led by People Mag Vet

Mark Allen & Co., a public relations firm combining traditional communications expertise with leading editorial talent, today announced the launch of its new Media Training Service, which will be headed by its Director of Media Relations and PEOPLE magazine veteran Julie Farin.

The new offering comes at a time of growth and momentum for Mark Allen & Co., which recently promoted Jason Fink to Executive Vice President, named R. Kurt Osenlund Vice President of Client Relations, and hired new Account Supervisor Melanie Shaw from The Estée Lauder Companies.

“In today's fast-paced media landscape, clear and concise communications is crucial,” said Mark Pasetsky, Mark Allen & Co. CEO and founder. “Our Media Training Service, led by Julie and a team of former editors and reporters, will provide executives with the tools they need to navigate media interactions with poise and professionalism. We’re excited to offer our clients access to Julie’s years of experience at PEOPLE, where she coached some of the most well-known executives and editors in the industry.”

The comprehensive program prepares executives, spokespeople, and public figures with the skills and confidence they need to excel in media interviews and public appearances, in order to communicate effectively to a broad audience. The service includes:

• Customized Training: Programs are tailored to individual needs and experience levels, focusing on key areas such as crafting compelling messages, anticipating and responding to tough questions, and leveraging non-verbal communication for maximum impact.
• Mock Interviews: Clients receive real-world practice through simulated media encounters, conducted by our experienced media professionals, allowing them to refine their message delivery, manage nerves, and receive valuable feedback in a safe environment.
• Crisis Communications Training: Develop the skills necessary to handle sensitive situations effectively, ensuring clear and consistent messaging during moments of crisis.
• Media Landscape Analysis: Gain insights into current media trends and best practices for engaging with different media platforms.

About Mark Allen & Co.

Based in New York City, Mark Allen & Co. is a public relations firm that focuses on their clients number one priority: growth. The firm represents a wide array of established creative/marketing companies, social impact, media and AI/tech leaders. For more information, please visit markallenco.com.