Market Research Trends Unwrapped in 2023
Welcome back to "The Marker Maven," your compass in the world of market insights. In this edition, we embark on a journey through the transformative trends shaping market research in 2023. From the video revolution to AI-driven real-time research, join us as we explore the methodologies reshaping the landscape.
Exploring the Video Revolution in Market Research:
The Video Takeover: Witness the surge in online/video focus groups and interviews, driven by a 93% increase in utilization over the past three years.
The Pandemic Effect: Uncover how the pandemic accelerated video acceptance, making consumers more camera-friendly with platforms like Zoom.
Enhancing Customer Experience with Humanity:
Humanity in CX: Delve into the shift towards personalized experiences and its profound benefits, from increased cart sizes to improved profit margins.
Discovering Real-Time Insights through Social Media Listening:
Potency of Social Media Listening: Explore the real-time insights offered by platforms, capturing market dynamics and sentiment as it unfolds.
Tools for All Market Research Players: Learn about Global Survey, recognized among the Top 20 Data Collection Companies in 2023, providing tools for businesses of all sizes.
What is MaxDiff and What are its Benefits?:
MaxDiff Research Design: Uncover the power of Maximum Difference Scaling, reducing biases and enhancing survey efficiency.
Key Elements and Benefits: Explore the elements and benefits of MaxDiff, revolutionizing the way preferences are quantified and compared.
Revolutionizing Market Research with End-to-End Platforms:
The Rise of Holistic Research: Understand how businesses are embracing unified platforms for survey design, programming, sampling, and reporting.
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Boosting Efficiency and Collaboration: Explore the efficiency benefits of end-to-end platforms and their role in fostering collaboration.
Beyond Boundaries with Adjacent Market Strategies:
Understanding Adjacent Markets: Navigate the significance of exploring consumer behavior across sectors and learn from Uber's success.
Learn from Uber's Success: Discover how agility and innovation in adjacent markets lead to resilience and success.
AI-driven Real-time Research Takes Center Stage:
Speedy Insights with AI: Witness the shift to AI-driven real-time research for unparalleled speed and precision.
Adapting to Thrive: Learn how businesses embracing AI gain a competitive edge, making strategic decisions in real time and adapting to dynamic landscapes.
Embracing Inclusivity in Market Research:
Expanding Horizons: Unveil the transformative shift towards inclusivity in market research, facilitated by advanced technology and flexible methodologies.
Aim for Diversity, Aim for Success: Understand the benefits of sample diversity, offering businesses a comprehensive understanding of their target audience.
Thank you for being a valued subscriber to Global Survey's Market Insights newsletter. If you have any questions or would like to delve deeper into this trend, feel free to reach out sales@globalsurvey.gs our team.
P.S. Keep an eye out for our upcoming newsletters, where we'll continue to explore the latest trends and strategies shaping the world of market research.