Marketing led growth means revenue alignment for your business.. here is how.

Marketing led growth means revenue alignment for your business.. here is how.

If organisations were more accepting of marketing led growth they wouldn’t need to work together or suggest easiest ways for alignment.

As it would work like this.

Marketing runs the data.

Marketing says these are the targets, channels. Triggers.

From that, we create this educational content to strike within the buying cycle.

They hand this to sales and show them where to strike and how.

And arm the business for success.

But, that isn’t the model.

Because companies run sales led growth.

Which forces misalignment.

Which forces marketing to run “no intent lead capture”. & sales to run churn and burn volume games.

And commercial split out, shows customer churn at customer success..

My belief is, working together isn’t taking it far enough.

Marketing should be armed with tooling the business for success for customer success and operational efficiency.

💡

#ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.

Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.

Demand + Outbound Actions = Revenue

We put sales, marketing and customer success together, so you don’t have to.

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#ManderovicMethods

#ClosedCircuitSelling