In the latest marketplace marketing news, Amazon is rolling out its new Haul feature on the U.S. Amazon Shopping App (Beta), offering a personalized shopping experience with product launches and special deals. Meanwhile, Amazon is winding down its ad-supported Freevee service, signaling a shift in its streaming strategy. In Canada, the government has launched a national security review of TikTok’s technology, raising concerns over data privacy and security. On the shopping front, Walmart kicked off its Black Friday Deals Event on November 11, with experts offering insights on the best items to grab during the early holiday sales.
- "Amazon Haul" offers products at $20 or below, with delivery windows of 1–2 weeks. Search for the experience by typing in "Haul" within the Amazon Shopping app on your mobile device to begin.
-
Amazon
is shutting down Freevee, its ad-supported streaming service, which will be phased out over the next few weeks. Its content will be integrated into Prime Video, as Amazon consolidates its offerings into a unified platform that includes original shows, licensed movies, live sports, and FAST channels.
- Update vacation status to avoid missing orders if you plan to not send seller-fulfilled orders during the Holidays, as this can impact performance. Head to vacation status, store status and vacation settings and allow up to four hours for changes to reflect.
- Product dimensions and weight for prepaid return labels can now be updated using a new feature in Seller Central. To use this feature, check Seller Central return settings and click on SKU attributes for products.
- New country-specific features in Image Manager allow you to view and delete localized images, such as those with local language text, helping you keep your image library organized and up-to-date.
- Amazon has launched the "Voice of the Customer" tool on Vendor Central, designed to help vendors optimize product performance. It provides customer experience (CX) health ratings, identifies products with high return rates, and offers insights to address issues related to product listings, inventory, or customer support.
- Canada has ordered the shutdown of TikTok Technology Canada Inc. following a security review over concerns about data being shared with the Chinese government.
- Walmart's early Black Friday sales event is live, offering discounts on brand-name products across a wide variety of categories. Deals include marked-down designer bags, jewelry, and household items such as sheets and coffee makers.
- Walmart is expanding its better-for-you grocery offerings, including healthy sodas, emerging brands, and its own Bettergoods private label, to cater to a growing demand for sustainable and natural products.
- Our social commerce division,
LiveCraft
, hosted an insightful webinar yesterday discussing the upcoming launch of TikTok Shop in Mexico. If you weren’t able to attend and are interested in learning more about this exciting launch, you can watch the full webinar through this link. We discuss TikTok Shop 101, content best practices, and how your brand should start preparing now for its likely launch in 2025.
- Our masked Amazon Insider shares their top tips to successful Amazon Vendor negotiations in our latest series. Subscribe to our emails to unlock more knowledge that won't be shared anywhere else.
