MartechSeries Daily Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Interview
Zoe Lu, SVP, SMB at Pacvue chats about the state of adtech and how modern advertising is evolving in this MarTech Series catch-up:
Trending News
Eliminate hours of data analysis, using AI to provide immediate answers to your customer experience questions based on your customer service interactions.
Loris, a leading customer intelligence platform, announced the launch of “Ask Loris”, an innovative AI solution that transforms how customer service teams understand their customers.
Ask Loris uses advanced artificial intelligence to instantly extract meaningful insights from customer service conversations, based on questions from customer service leaders, analysts, and other team members. These can range from basic queries like, “Why are customers really reaching out?” to more complex requests like, “How are our cancellation rates changing month-to-month?” Ask Loris returns these results in seconds, turning mountains of data into clear, fast answers. This capability replaces the need for customer service leaders and their teams to spend hours buried in spreadsheets, gathering, collating, and analyzing data.
Iterable , the AI-powered customer communication platform, has revealed groundbreaking insights from its 1,200 customers during the 2024 Black Friday Cyber Monday period, revealing a decisive shift toward mobile marketing. For the second consecutive year, marketers have embraced mobile-first strategies during the holiday shopping weekend, with SMS leading as the dominant channel for customer engagement.
These findings demonstrate how brands are evolving to meet growing consumer expectations for instant, personalized, and on-the-go communication. Amid fierce competition for consumer attention, mobile channels have proven to be the most powerful drivers of engagement, delivering perfectly timed, highly tailored messages that transform immediate sales opportunities into lasting brand relationships. Read Now..........
Evinced , the leading software company powering accessible web and mobile development, announced it has raised $55 million in Series C funding, bringing its total funding to-date to $112 million. The round was led by existing investor Insight Partners, a global software investor, with participation from existing investors M12 (Microsoft’s venture fund), BGV, Capital One Ventures, and Engineering Capital. Evinced also welcomed a new investor, Vertex Ventures.
As regulatory pressures increase and the importance of digital accessibility is understood, companies are finding that the best way to ensure digital accessibility is to build it into every step of the development life cycle. Evinced’s broad portfolio of tools for designers, developers, QA engineers and managers make that possible, with best-in-class defect detection, fix suggestions, and ease of use. Evinced is a pioneer in AI-based approaches that enable detection of problems that used to require purely manual approaches, and in generative AI accessibility solutions that are reliable and scalable across the enterprise. Read Now.......
Recommended by LinkedIn
Message Broadcast , a leading provider of customer engagement software for the electric utility industry, has appointed Raed Adhami as its Chief Innovation Officer. In his new role, Raed will lead the Company’s innovation strategy, driving the development of differentiated and comprehensive platform for customer engagement and additional critical workflows.
“Raed’s vision for harnessing innovation to deliver exceptional customer experiences aligns perfectly with our mission”
Raed has a strong track record of leading technology innovation in enterprise software. He joined Message Broadcast via its acquisition of AGENT511, where he was a co-founder and Chief Technology Officer. In addition to AGENT511, Raed co-founded two other successful technology companies and holds multiple groundbreaking patents. Read Now.......
Sublime Security , the adaptive, AI-powered email security platform, announced it has raised $60 million in Series B funding, bringing the company’s total funding to $93.8 million. The current round was led by IVP, with participation from new investor Citi Ventures, as well as existing investors Index Ventures, Decibel Partners, and Slow Ventures. The latest funding will support continued investment in Sublime’s platform and community.
Sublime Security is also welcoming Colin Jones as President to run go-to-market. Jones was most recently Chief Revenue Officer at Wiz, where he led go-to-market and drove company growth from $0 to $250M in revenue.
Customer traction Since raising its Series A earlier this year Sublime has quadrupled its customer base, adding trusted enterprise companies including Elastic, Benteler, and Cribl to an impressive list of existing customers like Spotify, Reddit, Brex, and others. Read Now......
Must Read
The end of the year is a make-or-break period for direct-to-consumer (DTC) brands. As they gear up for 2025, the marketers behind the scenes will face intense competition to capture consumer attention. And with rising advertising costs, maximizing return on ad spend (ROAS) is becoming more challenging.
At Nift, we’re deeply invested in helping marketers drive customer acquisition with authentic, data-driven strategies. Our latest research reveals that channel diversification isn’t just a nice-to-have anymore, it’s a necessity.
According to our 2024 Marketing Channel Diversification Report, DTC brands using three or more marketing channels are 73% more likely to achieve higher ROAS. As the limitations of channels like Meta and Google become more apparent, diversification is more critical than ever.
Here, I’ll share key findings from our research and offer actionable strategies to help you navigate the holiday rush and maximize your ROAS. Read Now..............