MASTER THIS CRITICAL SALES SKILL and START SELLING LIKE A SALES PRO

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin

JK Rowling mastered this to impact an entire generation.

Walt Disney built a kingdom around it.

Bruce Springsteen built Jungleland around it.

Steven Spielberg made us care because of it.

Gary Vaynerchuk , Grant Cardone , and Russell Brunson do it every day.

Your mom did it.

Your "more popular" sibling did it.

That "popular person" at the party did it.

And every brand we just can't get enough of does it.

TELL A STORY. CHANGE A MIND.

Stories are like air.

We breathe them in and feel younger, more alive, more inspired, and ready to take on the world.

Hook me and, like a fish, I'm yours.

It's a skill Dale Dupree has perfected and mastered.

This is a tool I use on every brand: disruption. Yes, that unexpected, "WTF?" moment that makes you just read on to learn more.

So when Dale and I had a chance to hang out during a recent trip, we both felt like we'd won the lottery.

To talk about selling, branding, living (and eating but his sister, Shea, is to blame for that).

IT WAS LIKE JACKIE CHAN AND CHRIS TUCKER ON RUSH HOUR

Trust me: there was more testosterone and bromantic admiration than in any installment from the Rush Hour movie franchise.

Here are a few photos from that special day:

So what did Dale say when I asked, "What should we talk about?" (see what I did there?)

Dale is a sales beast. Why? Because he cares. A lot.

The result? He sells. A lot.

Branding greases the way so sales can take place.

The right brand paves the way for crushing it in sales.

How are both of these possible?

Stories. Stories that engage. Stories that captivate.

Your mind. Your eyes. Your heart.

How much impact is possible?

Here's the empire one client built just from nailing down his brand and story:

What story are you going to tell with your brand?