Mather Report with David Clinch
David Clinch
#MediaRevenue Consultant at MGP. VP Partnerships - Mather Economics. #MediaRevenue
The Mather Report was on vacation last week and this week we have been in New York for meetings with executives in the Newspaper, Magazine, TV News and Tech Industries. I consider it a great privilege to to have personal and professional relationships with so many people in these industries and I love the trust that they put in us to help them with their revenue strategy.
One common theme that we have heard this week is the increasing need for subscription businesses to optimize for both subscriber revenue and advertising revenue and to have all the tools to do both at the same time. We have also heard that Ad-supported businesses are now using many of the same kinds of tactics that subscription businesses use in order to know more about their audience and segment it in a way that allows for premium advertising CPM's to be connected to known loyal and engaged users.
We have been doing a lot of thinking about how our twenty years of experience in subscription revenue can be applied to non subscription businesses. Our team has developed some great content optimization tools and smart registration processes that can help publishers get a loyal engaged user as close to a subscriber-style relationship as possible.
Our collection of #MediaRevenue stories this week includes some stories from all of the industries mentioned above. Let me know if I missed anything.
Our Mather Strategies consultancy team is growing and we will be announcing some new additions to the team soon.
Always let me know on Twitter if you spot any #MediaRevenue stories I may have missed. If you have any questions or comments about these updates, please get in touch.
Here is this week's curated selection of #MediaRevenue news:
"Americans have tuned out — News engagement has plunged, and in some cases has fallen below pre-pandemic levels"
"The New York Times and Hasbro are turning Wordle into a board game"
"The new business unit becomes Reuters' first-ever subscription business aimed at individuals rather than whole enterprises."
"The Wall Street Journal is finally entering the commerce space after spending a year figuring out what that business will look like for Dow Jones. Launched last month, Buy Side from WSJ is a standalone site whose newsroom operates separately from the Journal, but has the same focus of helping people make financial decisions — a shared mission for Dow Jones’ other properties including MarketWatch and Barron’s, according to the company’s chief revenue officer Josh Stinchcomb."
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"Dotdash Meredith looks to leverage the magazine brands it bought to boost affiliate revenue."
"The publisher, which netted $46 million in revenue in 2021, is on pace to grow that figure by 66%."
As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard.
"Joy Robins shares insights on how news engages consumers"
"The U.K. news giant outlined its adoption of a “launch everyday” philosophy that, surprisingly, owes a lot to the paper’s print heritage. The result was a 300% increase in subscriber numbers in just two years."
"Several new “newspaper barons” are aggressively buying dailies and weeklies in small and mid-sized markets."
"Netflix needs to grow revenue fast and Google's offer came in too low, a source close to the process said."