Maximising LinkedIn Jobs: A Recruiter's Guide with A2H Solutions
As a Silver LinkedIn Talent Channel Partner, we understand how to set-up and best utilise LinkedIn’s powerful recruitment tool to reach new audiences and attract more applications for your vacancies. LinkedIn provides access to 690+ million members, so whether you’re looking for senior team leaders or your next junior superstar, LinkedIn can help.
Our Step-by-Step guide to recruiting with LinkedIn
1. Setting Up a Job Post
Begin by accessing the "Jobs" tab on the LinkedIn homepage. To post a job:
Pro Tip: Integrate detailed job specs with a focus on how candidates can align with company values, which makes posts more engaging.
2. Leveraging Job Post Enhancements
To attract the right candidates, you can enhance your post through targeted options:
A2H Solutions benefits from LinkedIn’s Silver Talent Channel Partnership, gaining access to advanced insights and candidate targeting tools, ensuring that job posts reach the right audience effectively.
3. Using the Job Dashboard
The job dashboard centralises all job posts and application statuses. As a recruiter, you can:
By keeping a close eye on the analytics provided, you can ensure that job posts are optimised, tweaking listings to improve application quality when needed.
4. Active Sourcing with LinkedIn’s Search and Filters
While passive candidates may apply through job listings, LinkedIn’s search filters allow for active sourcing. With the search bar:
5. Utilising 'Easy Apply'
The "Easy Apply" feature simplifies the process for candidates by allowing them to apply with just their LinkedIn profile, reducing the friction of long applications.
This feature is particularly useful for high-volume roles where you want to attract many candidates quickly.
Use "Easy Apply" for positions where diverse applications are encouraged, as it lowers barriers to entry for candidates.
Pro Tip: Encourage candidates to update their profiles by pointing out how an optimised profile helps them stand out in recruiter searches.
6. Managing Applications Effectively
As applications come in, LinkedIn provides a streamlined interface for reviewing and responding to candidates:
7. Communication and Engagement Tools
LinkedIn enables seamless communication with candidates, either through the job post messaging function or InMail:
8. Building a Talent Pipeline with LinkedIn Talent Solutions
Beyond filling immediate vacancies, LinkedIn helps recruiters build long-term talent pipelines:
The "Talent Pipeline" feature tracks candidates you’ve engaged with, whether they’ve applied to jobs or were sourced manually.
You can create talent pools for different roles or industries and revisit them when similar positions open up in the future.
Timing is key in recruitment, so maintaining connections with past candidates is vitally important.
9. Using LinkedIn Insights for Strategy
As a Silver Talent Channel Partner, A2H Solutions benefits from deeper insights into hiring trends, including:
These insights allow recruiters to refine job posts, ensuring they resonate with the right talent pools. Additionally, knowing what other employers are offering helps A2H Solutions remain competitive in attracting top-tier talent.
The Jobs function on LinkedIn is a powerful tool in a recruiter’s arsenal, and when combined with the advanced features available to Silver Talent Channel Partners like A2H Solutions, it becomes a game-changer. From posting jobs to managing applications and building pipelines, LinkedIn provides everything recruiters need to connect with high-quality candidates.
To find out more about recruiting through LinkedIn, contact James Rodricks at james.r@a2hsolutions.com
Coming up next - How to set-up your Recruiter Page on LinkedIn
Founder @ A2H Solutions | Redefining The Digital Recruitment Landscape | Creator of The Hospitality Network and The Care Network
1moThis is now a must have for anyone who wants to be maximising LinkedIn as part of their attraction strategy.