Maximizing Your Email Deliverability: Understanding and Improving Your Email Sender Reputation
Email marketing remains a popular and effective tool for digital marketing, but its success relies on proper execution, starting with deliverability. To ensure your emails reach their intended recipients, it's important to understand and improve your email sender reputation. Sender reputation is a score assigned to your company by internet service providers to filter out spam and annoying senders. Measuring your sender reputation can be done through third-party tools or by monitoring your email marketing metrics such as open rates, click-through rates, unsubscribe rates, and bounce rates. Improving your sender reputation starts with understanding the metrics that ISPs use to determine the quality of your outreach.
So we try to cover some pinpoints in this area!
Monitoring deliverability without Open Rates, Say what?
With iOS15 changes, open rates will no longer be a reliable metric to track consistent deliverability rates. Email tracking works by adding a unique 1x1 pixel to each email being sent which is "downloaded" when the email is opened, inflating the signal that email marketing tools use to track open rates. To monitor deliverability without expensive tools, the sender's identity needs to be protected by implementing authentication measures like DKIM, SPF, and DMARC. Monitoring domain reputation can be done with Google Postmaster and reducing spam complaints by segmenting or cleaning lists. Seed tests and analyzing bounce rates can also help confirm inboxing rates and diagnose any inboxing issues. About this and some more wrote my dear friend Yanna-Torry Aspraki 🇨🇦 🇪🇺 and all about it you can read here
How Deliverability Works in Email Marketing and What Can You Do to Improve It
Email marketing has been an integral part of marketing strategies even before the advent of digital marketing. It remains a crucial tool for promoting a brand online, and companies continue to use it to this day. A key aspect that measures the success of an email marketing campaign is deliverability, which is the success rate of delivering emails to the recipient's inbox. It is crucial because according to a 2017 report, 20% of emails never reach the inbox and wind up in the spam folder. To improve deliverability, marketers can clean their mailing list by validating email addresses, increase the sending volume slowly to avoid hitting the sending limit set by ISPs, and use segmentation to personalize emails for the recipient. Additionally, avoiding spam words, having a professional email domain, and using a reputable email service provider can also help improve deliverability. More about it you can look from here
The What and Why of Authentication
Authentication is the process of verifying the identity of a sender in email communication to prevent spoofing and phishing. There are three common forms of authentication: DKIM (Domain Keys Identified Mail), SPF (Sender Policy Framework), and DMARC (Domain-based Message Authentication, Reporting, and Conformance).
DKIM is a digital signature that is added to the header of an email when it is sent and verified by the receiving inbox. It helps confirm that the email was sent by the owner of the domain and protects against spam and phishing.
SPF, on the other hand, is a record in the DNS that lists the authorized IP addresses for sending emails from a particular domain. It allows receiving inboxes to verify that the email was sent from an authorized mail server's IPs and minimizes the risk of others pretending to send emails from your domain.
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Both DKIM and SPF are important for authentication and ensuring the legitimacy of emails sent from your domain. This and little bit more is again covered by Yanna-Torry Aspraki 🇨🇦 🇪🇺 and you can check it form here
A Guide to Improving Your Email Sender Reputation
Email marketing remains an indispensable tool in digital marketing. However, its success depends on proper execution, beginning with email deliverability. To guarantee your emails arrive in the inbox of your recipients, it's crucial to comprehend and enhance your email sender reputation. Sender reputation is a score assigned by internet service providers (ISPs) to assess the credibility of a sender and avoid unwanted emails, such as spam. You can monitor your sender reputation by using third-party tools or examining email marketing metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates. Improving your sender reputation requires a comprehensive understanding of the metrics that ISPs use to evaluate the quality of your email outreach. Read about it here
Masters of Email Marketing – Spring 2023 Mega Marathon
This blockbuster of a webinar is already the fourth in a row, and due to its great popularity, we have decided to bring it back bigger than ever! 8 hours, 10 speakers from 7 countries, and a day full of the deepest insights into the demanding world of email marketing.
Who will be presenting their expert knowledge?