Media Mentions by Letterhead
Letterhead
Who knew something as simple as a newsletter was the best way to grow your business… We did 🙋
As we look back on our journey, it's hard to believe how far we've come since Letterhead's early days. We started with a simple idea—to make newsletter operations not just easier but also more effective. Today, we're proud to be a trusted partner for countless businesses, aiding them in navigating the intricate world of newsletter strategies.
Our commitment to improving and simplifying newsletter operations continues to be as strong as ever. As a testament to this, we're thrilled to announce that we'll be attending the AAN 2023 Conference from July 20th-21st in Dallas. We're excited to connect, learn, and share insights with industry leaders and peers.
But that's not all. We've got some exciting news and surprises lined up for you in the coming weeks. Stay tuned for more information.
TOP NEWS
Let’s dig in:
Meta threatens to pull news from its apps in California - The tension between tech giants and lawmakers continues to escalate, with Meta recently threatening to withdraw news content from Facebook and Instagram in California. This drastic move comes as a response to a bill proposing a tax on Meta for sharing news content, echoing a similar clash that took place in Australia in 2021. After briefly banning news from Facebook, Meta and the Australian government reached a compromise, but not before a noticeable drop in news traffic occurred. Can Meta's platform thrive without news content, and what might this mean for the millions who rely on it for daily updates? Keep an eye on this space as we explore the implications of this evolving tech policy drama.
Can newsletters drive substantial reader revenue? Absolutely! According to experts consulted by the Audiencers. However, the secret lies in clearly defining the goal and purpose of each newsletter. Alastair Lewis of Quested Consulting highlights the need for customizing newsletters based on specific goals such as traffic generation, subscriber acquisition, or event promotion. This theory finds practical application in the strategy of Público, where João Pedro Pereira shares their success in grouping newsletters based on distinct objectives and measuring outcomes accordingly. Does one-size-fits-all fall short in the newsletter world? Dive in to explore.
Google to launch News Showcase product in U.S. - Amid a legislative landscape questioning Big Tech's relationship with news publishers, Google announces its long-awaited News Showcase launch in the U.S. This product, designed to elevate high-quality information and boost traffic for publishers, emerges just as California and Congress consider bills to monetize news content. As this narrative unfolds, how will Google's move shape the discourse? The stage is set for a compelling turn of events.
Unsubscription: An Opportunity for Better Reader Relationships - An unsubscription needn't sever reader relationships. In an enlightening analysis of 99 newsletters, this article reveals how a graceful unsubscribe process can potentially fortify bonds with your readers. Discover how to pivot from counterproductive retention tactics to strategies that respect and value your audience's choices.
The Economist’s journey to become a digital-first brand - Steering a legacy brand like The Economist into the digital age isn't simple, but Adam Roberts, Digital Editor at The Economist, reveals the intricate balance between tradition and innovation. As he puts it, "The first copy of The Economist did not have even a single picture or an advertisement...to think of evolving from here is my big challenge." Despite this challenge, The Economist is steadily building its digital readership while preserving the high-quality standards that define the brand. This piece explores their journey, shedding light on the complexities of merging a venerated print culture with the rapid pace of digital journalism. Curious about how tradition can thrive in a digital world? Step into The Economist's transformation story.
How AI tools already contribute to daily news – The influence of AI, specifically tools like ChatGPT, in reshaping news delivery is undeniable. As this piece investigates, leading news organizations like the BBC and Semafor are employing AI for rapid language generation, translation, and personalized content creation. One particularly innovative application involves leveraging AI to rapidly generate news articles or summaries, especially crucial in time-sensitive breaking news scenarios. However, the road to AI-driven journalism isn't without its hurdles. Uncover the intricacies in this in-depth exploration.
THE LATEST AT LETTERHEAD
We're excited to show you our latest white paper, "The Essential Action Plan for Successful Newsletter Operations" This blueprint simplifies the complexities of successful newsletter operations, making it as easy as a stroll in the park.
Newsletters can be a robust tool for cultivating relationships, standing out amidst the social media clutter, and uncovering new revenue avenues. However, successfully starting and running a newsletter involves navigating through challenges. That's where Letterhead comes in.
This comprehensive guide offers:
Creating a resonant newsletter strategy requires more than just engaging content. It's a multifaceted endeavor. Our blueprint is laden with effective strategies and best practices drawn from our rich experience, covering everything from content creation to expanding your subscriber base and boosting open rates. Stay tuned for more tips.
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TOOLS AND TIPS THAT GOT OUR ATTENTION
Discover valuable tools and tutorials for newsletter, media, marketing, and growth:
Team's Tech Picks
In this section, each member of the Letterhead team will share a tool they personally recommend to supercharge your strategies.
First up, meet Amir Madadi, our ads and analytics guru. Amir’s expertise lies in getting the most out of ad campaigns and squeezing every last drop of valuable data from the analytics.
This week, he's endorsing a gem from his toolkit, Quuu.
This tool is your "Secret Weapon" for a dynamic social media presence. It effortlessly powers content visibility and helps work as a content curator. Say goodbye to the 'what to post' dilemma.
CLASSIFIEDS
Discover roles in newsletters, journalism, and publishing. Need an intern or have a vacancy? Contact us to connect with professionals and rising talent, fostering a network of opportunity and achievement.
SURVEY
🎉 Quick Content Curiosity Quiz 🎉
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