Media Monday

Is Meta Developing a Search Engine to Improve its AI Chatbot?

By: Jack Langan, Senior Account Manager

In the ongoing battle and in order to remain competitive against Google and Microsoft, Meta is looking to develop its own search engine in order to feed this into and improve its version of an AI chatbot. This would result in a broader Meta search tool and would power real-time insights for its apps.

When Meta first announced its Meta AI chatbot last year a big part of its rollout involved some dependence on search results from Bing. The deal was struck by Meta providing a link to the bing search result after its AI responded to a search query. However they’re looking to move away from this reliance.

“As Meta Platforms tries to keep up with OpenAI in developing artificial intelligence, the Facebook owner is working on a search engine that crawls the web to provide conversational answers about current events to people using its Meta AI chatbot.”

However, understandably, building a search system is a very complex task and a very big project. Meta does have existing web crawlers which could be gathering data for this new search engine, which would assist its development.

In summary Meta is trying to shore up its own data sources to avoid reliance on Google and Bing which may result in a Meta Search Engine ahead of us.

Full Article HERE

There’s Nothing Like Christmas in the City

By: Joe Antonini, Media Supervisor

Kansas City, that is.

In what cannot be ignored as a multimillion-dollar business decision originating in Taylor Swift’s romantic life, the NFL and Hallmark recently announced a 360 partnership.  NFL brands and stars (and Kelces - Kansas City is Hallmark’s home) will feature in Hallmark movies this holiday season. At stadiums, Hallmark experiences and branding will add to the fan experience. Culminating in Hallmark’s annual holiday festival in KC, there will presumably be NFL star appearances and football-themed fun to be had.

Perhaps Hallmark, like many in the midwestern mini-hub, simply bided their time for the Chiefs to get good, making their town the heart of Americana. Impressive, though, is their ability to cater to the modern consumer’s preference for experiences over products. In the late 70s, Hollywood exploded with the realization that selling Star Wars toys and Jaws posters. Now, major franchises like Stranger Things are more likely to extend their brand with theme park partnerships and one off…well what else to call them: experiences.

LinkedIn’s New Post Boosting Feature

By: Jack Pendergast, Supervisor - Paid Search

LinkedIn has launched a new feature for Lead Generation allowing businesses to turn organic posts into targeted ads. 

This update aims to help businesses expand reach past their already existing followers with proven creative that has worked for their existing audience. 

Why this can be important, is with the large quantity of total interactions daily on LinkedIn this allows for a new way of expanding reach of a company’s page in a new more natural way. This can lead to additional followers and general brand awareness, and could be a great way to test filling the top of the funnel for clients who may not have budgets for new creative. 

Launching this is quite easy:

• select the post that you want to promote
• choose the specific targeting
• campaign objectives
• Set the campaign budget
• Set the end date
• Hit Launch!