Meta invited Grynow for the creator meetup at Lucknow.

Meta organized a top Creator meet-up in Lucknow at the prestigious Centrum Hotel and the top Influencer marketing agency GryNow Influencer Marketing got front-row seats to all the happenings. Every creator arriving at the event was met with three words - connect, create, and celebrate. Everyone received a hearty welcome from the receptionists and, after registration, got their own heart-shaped tags with their names.

The event was attended by Instagrammers, gamers, food YouTubers, comedians, travel vloggers, and many more creators from all corners of India. The guests were required to register before moving to the meet-up room, where they could meet and engage in lively conversations with fellow creators. Creators received a wristband of color that represented their specific niche. They had pink for fashion, beauty, and Lifestyle, blue for food, red representing comedy, entertainment, and lip sync, yellow for travel, photography, and editing, green for dance, music, arts, and orange for creators of other categories.

After sharing a heart-to-heart with fellow attendees, our executives took their seats to kick off the event. They were greeted by a lively host who welcomed everyone with great energy and humor. The host also helped lighten the atmosphere by calling guests on stage for fun activities. For instance, the famous creator from Lucknow, Miss Meethika Dwivedi, was called up on stage to guess the name of creators in the audience. She also had something interesting to say about the impact of reels on the creator community.

“Reels have been a growth engine for creators. It has given a chance for newer creators to showcase their passion and get discovered by Instagram’s large diverse community, whether they’re in Lucknow or Los Angeles" - Miss Meethika Dwivedi

Later, Mr. Paras Sharma, the Director and Head of Content And Community Partnership at Facebook India, took to the stage to address the guests. He headed an interactive creator education session aimed at helping creators grow in their niche. Mr. Paras Sharma talked about how creators can grow their page, generate organic reach, and make a better profile. Shared insights on the future for meta creators and stressed the importance of reels. He also highlighted important features that can help creators produce better posts and deter trolls from misbehaving with them.

"Today, Reels is a feature that creators across the globe are using to showcase their creativity, build communities and make a living out of it. With this creators' meet-up, we're creating an opportunity for them to connect with each other. We're also hoping this platform serves as a paradigm for established and emerging creators for networking and kick-starting a culture for collaborations after two years, all on Reels," - Mr. Paras Sharma.

During his speech, Mr. Paras Sharma stressed the importance of Creator education and why it's important to have a strong learning structure in place.

"On the 'Born on Instagram' platform, you can learn at your own pace with multiple modules and things that can help you become a creator. The access to creator education became democratized; anyone can access and get a high-quality education. We do webinars, where we call our creators, both national and international, to inspire young and budding creators. We started in English and Hindi, and now we have launched seven languages, and 65 percent of those creators are coming from smaller places. We firmly and genuinely believe in scaling the creators' education to grow the entire ecosystem of the creators," - Mr. Paras Sharma.

After a highly insightful session, Mr. Paras Sharma wished everyone well, and the event moved to the after-party stage. Our Grynow executives were mesmerized by the multiple dance events lined up for the evening. Meta had also arranged selfie points where guests can click memorable pictures for the day with their fellow creators.

Before exiting the venue, Meta provided the attendees with a gift package from Meta.

Our executives had a wonderful time at the creator event. We at Grynow influencer marketing agency are looking forward to more successful collaboration with Meta and our creator partners.