Metaverse Thinking
Dr. Caesar J's Digital Management periodicals
My seventeenth article in the series of deep tech matching summary outlines
January 2024
My seventeenth article on Deep Tech matches Design Thinking with Web3. I am keeping the same Kashyou Super-App context[1] as started since my 12th Article in August 2023. The Kashyou Super-App is within a 5G mobile network technology foundation and a supranational borderless marketplace ecosystem.
The #designthinking is a constant given like the agile project management method, the variant is in the translation to the #Web3 angle and therefore into the metaverse business application.
Imagine a supercharged #5G mobile network with FinTech services and a borderless marketplace; on top of all that you are adding a #web3 layer for a metaverse ecosystem.
In my last month’s article No. 16, I matched DeFi with EmFi to produce the blockchain for Kashyou[2]. With the #blockchain opportunity of last month, we build now the #web3 for this Article’s digital business opportunities.
The four related selected business opportunities are in the Decentralized Social Network, the #Gaming, the Shopping, and the Employment verticals.
1) Decentralized Social Network, DeSoc, is a good start. The subject matter is very wide and the digital business opportunities even wider. The Web3 technologies are a robust enabler, they can facilitate social networks for KashYou as well as for any other tenant, or users. Let’s limit ourselves to four topics: #Avatar, News Podcasts, Social Platforms and Omni-Channel communications.
When DeSoc’s become easier to produce and launch so will the #Avatar. The digital business opportunity is in having the Avatar interoperable across the various social networks of the ecosystem. If my #avatar wears a stylish #web3 NFT T-shirt, I will be able to display it across all the ecosystem partner networks. The first opportunity can be interoperability between the DeSoc’s of the same Kashyou platform, among the tenants or users developing, launching and populating the #desocs.
We all have lately experienced limitation on political correctness on the traditional socials. Not all News and Podcasts can be shared freely and anywhere. You will choose who regulates your political opinion or on #Web3 where there are no centralized social regulations. The advantage in #designthinking the Web3 is in choosing your own crowd or following the crowd you choose, unhindered.
The Web3 DeSocial Platforms on the KashYou #Super-App comes with voice, chat, and video communication, single and grouped, sharing contents, and all what WhatsApp, Slack, Signal and Telegram have to offer. You will be able to create your own thematical social platform, to your likes, colors, brand, character, and mood.
The #web3 #desoc will open a new Omni-Channel channel by seating on the same telecom platform both the traditional socials with the deregulated Web3 #desoc’s. The Web3 #CPaaS will have to encompass chain analysis technology to become a digital business opportunity.
2) Gaming is one of the top selected opportunities. Most of the physical infrastructure is ready and waiting in terms of availability, security, speed, reliability, scalability, and monetization. I build my Articles content from my daily readings, just like: Visa bets on Web3 Loyalty with gamified rewards and digital collectibles[3] . There will be the added possibility to block and ban reported abusive users. The hardware and infrastructure theater are in the O-RAN, #5G, the headsets like the Apple’s Vision-Pro, and now the Tournaments can start.
The Open Radio Access Network, O-RAN, digital business opportunity is extremely relevant for video gaming. The same #metaverse experience cannot be replicated elsewhere. #openRAN is part of the #5G delivery package but its #web3 #videogaming design thinking vertical is the best beneficiary of this technology.
The 5G infrastructure provides an uninterrupted #videogaming experience. 5G is very video content friendly. The digital business opportunity is in enabling #web3 #videogaming content. The premium quality of the delivery will be rewarded by a premium revenue stream.
Investment in gaming hardware is overwhelming. The launching of the Vision Pro by Apple will be met by other similar competing xR tools and glasses. Design thinking is already happening with the digital business opportunity of the #web3 in #gaming. The #visionpro device is nothing but a metaverse thinking product.
Video Games have reached Olympian levels. Web3 #VideoGames Tournaments running on the 3 infrastructures above will have a totally different UX. The digital business opportunity in the tournaments is in their organization, sponsorship, and data harvest gathered.
3) The #web3 Shopping Experience is as ubiquitous as the #gaming. KashYou is a #marketplace before anything else, therefore a shopping platform; what’s more, a Web3 Shopping #marketplace. Even if the selected digital business opportunity use case is limited for clothing, it is not limited by any mean. We are talking about the Trying, the Closet, the Design, and the crypto.
The idea behind the digital business opportunity is in the possibility of Trying the cloths in the #web3 context. The Avatar mentioned in the first paragraph of this article is a real size avatar of the User. The Wii™ technology allows the User to replicate her / his exact real sizes and physical features to try a garment and decide on the color and size inside the #web3 environment.
The Closet is a related idea to the Trying in the paragraph right above, another digital business opportunity. Suppose this same Avatar tries a #web3 garment and the User decides to acquire it, the garment can be stored in this crypto Closet and be utilized across all the #metaverse ecosystem.
From Design Thinking the Web3 of Kashyou, we arrive to Designing the garments for the #web3 #marketplace Shopping digital business opportunity. To use the Avatar and the Closet business opportunity, one would need to Design the clothes. Designing the Web3 to Design clothes in the metaverse.
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To close the commercial cycle of Designing the Garments, Trying them on Avatar and then Storing them in the Closet, a Crypto KashYou token will be required. The fourth digital business opportunity under #web3 shopping. The Kashyou token coin is part of the whole Web3 value proposition, and not restricted to the Shopping.
4) Finally, Creating employment. There will definitely be employment created because of the digital business opportunities by combining the Design Thinking with the Web3 deep techs. The job creations can be direct or indirect, in the Design Thinking itself, in the media production, and in the education sector, to name but a relevant few.
Indirect job creation opportunities are numerous. Consider the opportunity case of the OwLLMv1.0[4], the first Open-source, web3-native Large Language Model, at a time when most major telecom operators are reaching out to explore this telco-specific opportunity[5]. Any deep tech opportunity creates jobs across related verticals.
Using Web3.0 for Design Thinking is a direct job creation opportunity. The philosophy behind #web3 is open, trustless, borderless, permissionless and distributed cooperation. The opportunities for those who know the subject matter can easily create jobs for those who know less about it.
The #web3 and the #5G are a large market for Media production. This industry sector will create the most jobs because it benefits from the #web3 design thinking open cooperation production model. The #metaverse #web3 #media market is projected at US$1.3 billion by 2030[6].
Another job creation opportunity is in the Education EdTech vertical. Web3 will not replace the traditional schools and universities but will offer enhancements and will provide new EdTech concepts. Using the blockchain for protecting the data and for certifying degrees were among the earliest use cases.
My seventeenth article on the digital business opportunities series covered the value created by applying Design Thinking to a Web3 borderless Super-App. The Design Thinking is inevitable in any project; when Web3 is involved, we will have to upgrade the thinking to creativity or imagination. The good thing is that many resulting opportunities are in the waiting.
All my articles are in summary outline format, meaning that any paragraph therein can be expanded into an Article on its own.
My next monthly article expected for February 2024 will match 5G technology with GRC (Governance, Risk, & Compliance) 5GRC #deeptechs. It will be followed by the penultimate trilogy of the series. All my puns are intended.
Dr. Caesar J.
[5] The Global Telco AI Alliance
[6] Statista
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11moImpressive, Dr. Caesar! Integrating blockchain for a decentralised social network aligns well with the need for freedom of expression. Excited about the possibilities!