Minecraft Mayhem
Reed Duchscher
CEO of Night // Manager for the largest digital creators in the world 🛸
Reed of the Week
A few weeks ago, Mojang rolled out new guidelines that are affecting Minecraft creators in a big way. Among them are stricter rules for Minecraft servers, the use of the word “Minecraft” in the title of YouTube videos, and limiting the company’s assets in marketing and events.
I get that Mojang and Minecraft want more control over their own property, but the new guidelines are going to make it harder for creators in this space to make a living. Profitable servers that took years to build are now being forced to change or risk being shut down. I think these changes go against why Minecraft became the world’s most popular sandbox game in the first place - user generated content. The stories, maps, and merchandise that creators have made over the years are a massive reason for the game’s widespread success. I’d encourage Mojang (and Microsoft) to think about how critical the Minecraft player-base has been to the success of their company.
The community seems one-sided on this one, It’ll be interesting to see how this develops in the next few weeks.
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1yMinecraft's new rules are wild! Druski going sports is cool. But man, Trainwrecks winning $10M, that's crazy stuff!
Founder & CEO at Vocalize | Connecting Consumers To Brands Through Voice | Father of 3
1yCreators are driving the innovation and will find a new way. Any enforcement assumes the creator AND consumer behavior in the creator economy stays the same. For example, creators can use a Vocalize "voice QR code" in their YouTube shorts even though comment links are blocked. Minecraft creators can use the same tech to provide their consumers a single phrase to speak to get right to the latest content. Observe Adapt Overcome.
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
1yThanks for Sharing.
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
1yThanks for Sharing.
@Ditto
1yThese are some big changes. I wonder why Mojang started restricting their brand in this way after all the growth YouTubers have been provinding them with.