IN the Mission vs ON the Mission...
Alicia Bryan
Project Manager at Sharing the Credit l Payment Specialist l Philanthropist l Charitable Funding Strategist l Veteran
Start-Up Businesses and Charities of all sizes are exact opposites and yet have everything in common. Let me explain...
A person starting a business is often too busy working IN the business (flipping burgers, doing oil changes, designing marketing plans, etc.) that they can't work ON the business. ON the business is going into the back room, locking the door and staying in there for 10 hours at a time blocking out strategies, clients they are going after, what the competition is doing, yadda, yadda, yadda.
A Nonprofit is completely flipped on this, and I mean a nonprofit of most any size, unless huge. That is, they are so busy working ON the mission, when they need to be working IN the mission. They are so busy trying to raise money for the mission, for the cause they are fighting, that they are spending way less time being in the mission actually doing it.
We just met Aaron Spradlin, who runs Mission America Foundation, a group that fights child trafficking here within the borders of the U.S. Really. He sees dark, dark stuff. You never want his job. On top of it, he is saving Veterans' lives. See, he takes Vets that are having trouble transitioning from being in firefights to selling insurance. Many become suicidal. Aaron gets these warriors and says, "You need to stay alive. I need you to help me save children." And they do. Men and women most at risk go back into the mix and save children from the worst nightmares you can come up with.
We don't want that team raising money for the fight. We want them SAVING CHILDREN. It's criminally inefficient to ever take these warriors and say, "Let's fundraise." We want them funded, and funded forever. He needs his men and women to be IN mission, not ON mission.
Recommended by LinkedIn
Mission America Foundation is really a true example of a Catcher in the Rye. Keep going, Aaron. Save the children by saving our Veterans. If you have a business and would like to see how you can automatically help Aaron's team, click HERE.
--
Doing Good Is Good Business