Mobile Digest Monthly №28
Yes, it’s that time of the month again when we’re ready to present you the latest issue of Mobile Digest Monthly where we carefully collected insightful reports, crucial news, and thought-provoking opinion pieces from the industry leaders. Read it now 🐞
Our very own Chief Operating Officer, Nikita Skryabin, has been named a Top App Leader by Business of Apps. Read on to discover what Nikita is currently most excited about in the world of apps, which mobile companies inspire him, and what changes he would make to the app industry.
📌 AppsFlyer:
Global app install ad spend, which refers to the expenditure made by mobile apps to attract new users and encourage them to install their apps, is estimated to reach $94.9 billion by 2025. That’s according to the latest report from mobile app experts AppsFlyer.
Delve deeper into different subscription pricing models. This guide will also cover the benefits, challenges, and best practices to help you establish lasting user engagement.
To help you plan for success on Android and beyond, here are AppsFlyer’s Roy Yanai reflections based on his industry knowledge as the designer of AppsFlyer’s SKAN solution and the product lead for AppsFlyer’s Privacy Sandbox solution.
Liftoff’s 2023 Midcore Gaming Apps Report makes it easier for midcore marketers and game developers to get the most from their apps. They break down the essential ad cost and ROI benchmarks, and their experts at GameRefinery provide an overview of the top games in the midcore category and the year’s must-know gameplay and monetization trends.
Discover the latest insights and trends shaping the mobile app industry with Sensor Tower’s comprehensive Mobile Market Forecast.
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Mobile apps are implementing a mixed monetization strategy including advertising and IAP to improve their monetization. In 2022, total mobile app spend surpassed $500B. Let’s dig deeper with data.ai's Total App Revenue — powered by the company’s proprietary ai.
Good news for SKAN 4 adoption: Meta starting signing and releasing SKAN 4 postbacks yesterday and notified advertisers today.
It can use public data to create products like Bard and Cloud AI capabilities, Google says.
TikTok has launched an ads transparency library — starting with data on ads and other commercial content running in Europe but with plans to expand that.
In this blog, we’ll explore how the economic climate has created a new stage in the evolutionary process, and what you can do about it to come out on top.
That’s according to the latest data from analytics firm Adjust who've studied the opt-in rates on Apple platforms. Apple's App Tracking Transparency aims to place privacy controls in the hands of their users and require individuals to opt-in for the tracking of their data via apps rather than opting-out.
Consumers have come to expect free trials for subscription products. While the question of whether they have grown stale is more of a hypothetical than a serious inquiry, those that have gotten experimental in their monetization and pricing have started to reap the rewards. Is this a canary in the coal mine that more innovative monetization models are on the horizon?
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Have a great day and a super fruitful week! 💪 And in case you have a mobile app that needs fresh revenue streams, just reach out to us!