The Model's definition

What is the EstateEconomy™ Business Model?

It is not an economic concept, theory or model.

It is not a business idea.

It is not an entirely new business model.

It is not a business model based on a long list of assumptions.

It is a model based on my actual business practices since 2006.

Through this model, I have changed how services are being promoted to the customers. I have successfully transformed my customers’ home estates into marketplaces for services. I have re-introduced the human element into the modern world where everything is online.

In this model, I have pulled demand and supply closer digitally through mobile apps and physically among neighbours living in the same home estate. I have taken the initiative to introduce Services Providers of every type to every home estate. This is the SUPPLY side of services – making it easier for neighbours to find and engage these Services Providers in the same home estate. I have induced the need and demand for every type of services in every home estate. This is the DEMAND side of services – making it easier for Services Providers to carry out their services for their neighbours in the same home estate.

This is a model for existing services entrepreneurs or entrepreneurs-to-be who are hunting for business ideas high and low island-wide, but missing out on the abundance of business opportunities in their own backyards.

With this model, I am making inroads into a totally forgotten territory: your home estates. This is where I am asking you to “localize” yourselves. “Localization” is generally defined as changing the content of your products or services to suit the local customers. But in the context of this EstateEconomy™ Business Model, I am telling everyone to stop running around the entire island looking for customers. Stay put in your home estate. Your customers are just next door.