Momentum Pulse
In this issue: A first look at our comprehensive Global ABM Benchmark study, how to win over the C-suite, why it’s time to rethink ABM, and celebrating the winners of the 2024 Global Marketing Excellence Awards.
ABM: The best is yet to come
Our survey of more than 300 B2B marketers reveals what the best-performing Account-Based Marketing programs do differently and how you can unlock ABM’s full potential. Preview some of the findings – such as 76% of marketers say they’re not tapping into intent data – in our teaser blog and sign up to our November 7 webinar to dive deep into the full results.
Inside the mind of a CIO
Many providers cling to outdated perceptions of what the C-suite wants, missing the mark in their attempts to connect. So what does it take to win the trust of top decision-makers?
Craig Walker, former Global CIO, Shell, says it’s about solutions, not salesmanship. “The C-suite don’t have much time. The first two minutes are critical – you hook them in and they’re going to want to know more,” he says.
2024 Global Marketing Excellence Awards
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We’re thrilled to recognize our 2024 Global Marketing Excellence Award-winners who have showcased outstanding growth and innovation. The results are in – check out who took home this year’s accolades.
Bridging the global-regional marketing divide
How do you break down borders between global vision and regional execution? Becks Powell, Senior Marketing Manager at Riverbed, shares a candid look at the dos and don’ts, how to secure buy-in from leadership, and how to empower your teams to leverage local expertise to inform worldwide strategies. Whether you're grappling with centralizing versus localizing your ABM approach or want to elevate your global-regional marketing alignment, this episode is worth every second.
Five reasons to rethink ABM
Dr. Charles Doyle, former CMO at Arup, and Rhiannon Blackwell, ABM Leader, Global Marketing at PwC, share their take on the client-centric shift in B2B marketing and why rethinking ABM is essential to growing your most important clients.
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