Monetize every channel
Get ready for higher spending in the Q4
The fourth quarter is just around the corner, and it's time to prepare your site for increased revenue during peak spending and activity. Here are some tips from the BidsCube Client Success team to help you optimize your site and increase revenue.
Monetize every channel.
In Q4, all products have value:
The best way to increase revenue on any channel is through header bidding. A header bidding solution increases competition for your inventory and ensures you get the highest possible #CPM. CTV and In-App present unique challenges, so it's important that header bidding technology for these channels is designed with these nuances in mind. (Did you know that BidsCube has a true header bidding solution for both #CTV and In-App?)
All About the Tech
In 2022, maximizing revenue comes down to your technology. You need a comprehensive, sophisticated, best-in-class solution.
We talked about header bidding above. Your analytics dashboard and on-page console give you the tools you need for ongoing optimizations, in real-time.
And even though Google has been slow to do away with third-party cookies, it's important to have a data strategy. There are many viable identity solutions available. #BidCube's system provides automatic connectivity to leading solutions, our publishers attract premium campaigns and higher CPMs.
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Content is king.
Seasonal content will increase traffic to your site.
93% of consumers getting ready for school think it's important that the ads they see match the content they're viewing (IAS).
Make sure you're providing a good user experience by improving your site's key metrics.
Focus on the product, the media, not the ad slot.
The audience is not people browsing the web looking for ads to click on. It is the product (news, movies, games, etc.) that attracts and retains them, creating the quality interaction that advertisers seek.
Direct deals.
Make direct deals with your top advertisers.
Direct deals can be a successful way for advertisers to increase the effectiveness and profitability of direct response campaigns.
Effective advertising formats.
Conclusion
Take care not to miss out on revenue opportunities in Q4. This is the season of increased advertising spending due to the holidays and the end of the year. Get to work now to make sure your site is ready.