This Month In Social Media | September 2023 Edition

This Month In Social Media | September 2023 Edition

The transition from pool parties and fun in the sun are quickly being replaced with trick-or-treating, pumpkin lattes and cooler weather and that means fresh new social content (hello football), nearing end of year social trend reports and tons more updates from X (Twitter), LOL.

In this edition, I'm excited to introduce you to Jera Bean , someone I just discovered but now follow and love her content on TikTok trends and Creator tips. We also get into the latest updates from the social platforms as usual plus how the Taylor effect played out on social media.

A huge hello and welcome to my new readers and welcome back, grab a drink and jump back in to my returning readers. Please subscribe if you like what you read and you will get alerts each month when this TMIS newsletter drops.

Let's go!


>> The Latest From Instagram | Facebook | Meta & Now Threads >>

Instagram Launches a New Follow Filter for Reels - Social Media Today

  • While small, this useful update for Instagram Reels now lets you scroll a “Following Feed” to see Reels exclusively from people or brands you already follow.
  • This isn't new in social as TikTok offers a similar feature but being able to see content form your preferred channels is something that many Threads users also asked for when the platform launched

Facebook Will Now Allow You To Create Multiple Profiles to Explore Different Interests - Facebook News

  • The new multi-profile option will allow you to share different content with different audiences, put together custom, interest-based profiles, and build separate friend lists and feeds
  • You'll get to create up to four additional personal profiles in the app, each with its own username and feed to create separation of content

Did You Know: Instagram Expands The Way You Can Create & Collaborate

  • Instagram recently expanded their creative scope with a number of exciting features that helps you increase ways to collaborate and increase engagement
  • You can now post by adding music to photo carousels and invite up to three friends to collab/co-author posts and reels. When you do this, your content is shared across the co-authored channels increasing the eyeballs that see and can engage with it

>> The Latest From TikTok >>

TikTok Partners with Billboard - TikTok Newsroom

  • TikTok is bringing the music microculture front and center with a new weekly chart from Billboard detailing the top 10 trending songs of the week.
  • The weekly chart shares current music trends based on creations, video views, and user engagement.

TikTok's Testing a Shopping Tab

  • Select US users are starting to see a "Shop" tab at the top of their TikTok feed, to the right of the For You stream to attract attention instantly.
  • Shop is designed to showcase popular products featured in TikTok videos and facilitate an easy purchase flow.
  • So far, it’s a showcase for cheap goods from China (think Temu ) but it will be interesting to see which brands jump on and leverage the platform.

TikTok Launches New Instream Labels For AI Content - TikTok Newsroom

  • An an effort to add an extra layer of transparency in app, TikTok will now require those using AI to create a post in the app to flag it.
  • With a dedicated tag for AI-generated content that creators can activate within the upload flow, TikTok becomes the first platform to officially add a specific AI-generated tag (IG still in development)
  • As social platforms continue to evolve in relation to AI options, tools like this help to keep users informed of AI manipulation in-stream

>> The Latest From X Formally Known as Twitter  >>

X Testing An Expanded Profile Bio For Individuals and Brands

  • You'll be able to add more detail in your profile section, via a “View more” prompt beneath the initial bio summary
  • The thought is that this expanded space could lead to an even greater expanded presence like shops, job listings, location info, etc.,

X Considers Letting You Pin Content In The App

  • X's new option which let users pin lists, communities & search queries, making them easier to re-access in the app
  • While X has tried lists before that didn't catch on, they think the ability to pin different types of content will create greater communities for longevity

More Testing. X Is Considering Improved Discovery Options For Video Live Streams

  • X seems to have an interest in more video content on the platform to drive more engagement but in order to do that they need to improve video discovery.
  • Live video broadcasts may also soon be displayed at the top of user timelines, think Spaces, helping to highlight in-progress broadcasts to more users.

>> The Latest From YouTube >>

Google Discontinues Google Podcasts For YouTube Music

  • Later in 2024, Google will move Podcast users over to Podcasts in YouTube Music.
  • The move is based on 23% of weekly podcast users in the US using YouTube more frequently versus just 4% using Google Podcasts.
  • For now, nothing will change and fans will continue to have access to YouTube, YouTube Music and Google Podcasts


Photo courtesy of Boardroom Instagram

The Taylor Swift Effect - How Taylor's Appearance At a Chiefs Game Equaled Gold For Brands

  • Taylor Swift's appearance at the Chiefs game last week came days after Travis Kelsey invited her to attend a game during an appearance on a podcast. That appearance was covered by every outlet but also moved the needle in the following ways:
  • For social, within three days, Travis Kelce's social followers increased by over 55K, The new Chief's followers received 19K new followers
  • Overall, the Sept. 24th Chiefs-Bears game in Kansas City earned 24.3 million TV viewers (most-watched NFL game of week), the New Balance 550 shoes that Swift wore to Arrowhead Stadium quickly began selling out in most sizes and Travis' jersey sales increased by 400% after the game

Image courtesy of TikTok

MAC Aligns With Influencer For Real Time Campaign

  • MAC Cosmetics partnered with Sabrina Bahsoon AKA "TubeGirl" on TikTok, winning over Gen Z and quickly joining a moment
  • In line with her usual content, MAC had her create content, traveling to the MAC first ever runway show at London's Fashion Week via the Tube (subway)
  • In addition to sponsoring her content, they included her as the face of the show owning the moment


Here are the October social media moments that you or your brand may want to join in on for social:

  • Black History Month (UK)
  • Domestic Violence Awareness Month
  • Global Diversity Awareness Month
  • National Bullying Prevention Awareness Month
  • National Cyber Security Awareness Month
  • October 1: International Coffee Day #InternationalCoffeeDay
  • October 5: International Teachers Day #WorldTeachersDay
  • October 9: Thanksgiving (Canada)
  • October 10: World Mental Health Day #WorldMentalHeathDay
  • October 10: Indigenous Peoples’ Day
  • October 11: National Coming Out Day
  • Oct 16: World Food Day
  • October 29: National Cat Day (US)


Meet Jera Bean , a social media coach, keynote speaker and TikTok specialist. Jera shares tutorials and POV Reels on IG and excels in sharing personal branding tips for her 1M+ followers across social.

You can follow her on LinkedIn | Twitter | Instagram



Thank you for reading all the way through. I hope you learned something new to be able to share in the next conversation you join about the latest in social media.

If you enjoyed this edition of This Month in Social Media, I would greatly appreciate you sharing with your network on any of your social channels.

Missed a recent edition? Check out all of the latest editions.

Not a subscriber? >> Subscribe here to get alerted every month, when the latest "This Month In Social" drops.

Can’t wait a full month? You can follow me on LinkedInTwitter & Threads for more frequent updates on Social Media with examples from great brands.


Jera Bean

Transforming Businesses & Leaders through Authentic Social Media Strategies | Keynotes, Workshops, Trainings | Personal Branding Expert | TikTok & Reels Strategist | Video Editing Course Available for Licensing

1y

Thanks so much for including me!

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