Moosend's Preference Center: Empower your audience, tailor your campaigns

Hi there, 

We’re excited to share our latest feature: the Preference Center. A simple yet powerful way to make sure your subscribers get only the emails they truly want.  

Whether it’s product updates or discounts, weekly news or monthly newsletters, your audience can now choose what they’ll see in their inbox. Instead of guessing, you can customize your communication to match their preferences. 

Why you’ll love Moosend’s Preference Center 

• Boost engagement: By giving people control over their inbox, you're more likely to send emails they’ll want to open. 

• Target the right people, faster: Moosend will create auto-segments as soon as subscribers update their preferences, so you always send relevant messages without the manual effort.  

• Understand your audience: Your preference center will help you discover what topics your audience likes and how often they prefer to hear from you.

Getting started 

 Setting up your preference center on Moosend is a matter of a few simple steps: 

• Determine the data you want to gather: E.g., do you want to know which topics interest your subscribers more, or how often they want to hear from you?
• Turn data into questions: You can choose between single or multi-select questions, and customize the order and appearance. 
• Create a corresponding landing page: Drag and drop your preference center onto the landing page of your choice, then preview, and adjust as needed. 
• Share the landing page with your audience: Add a link to the footer of your emails, or send dedicated campaigns to prompt users to set their preferences.  

Want more details about how Moosend ’s Preference Center works? Read our detailed blog post or reach out to our team if you have any questions. 

👉 Discover the Preference Center