More digital than ever before
“If you are always trying to be normal, you will never know how amazing you can be.” ― Maya Angelou
The savviest brands, employers, and users will navigate 2022 using a ‘digital first’ mentality with a focus on monitoring and activating trends.
More than ever you have to listen your data and set up experiments to find the right combination of influencer, message, format, timing, tone, and look.
It will come as no surprise that the more money brands invest in influencer marketing, the more important the ROI becomes to achieve higher returns and to track the returns you do get.
Disruptive digital technology is reshaping almost every industry, and you already understand the urgency for transformation.
The most successful deals are those that involve negotiation, compromise and balance from the outset. On the one hand, brand marketers know their brand, and on the other, influencers know their audience. The parts should work in conjunction.
The world is more digital now than ever before and that’s sure to evolve in 2022.