Morocco Ranked 2nd in African Tourism and 3rd in Business Attractiveness by Bloom Consulting

In a remarkable achievement, Morocco has climbed to 2nd place in the latest 2024-2025 Country Brand Ranking for tourism in Africa, as published by Bloom Consulting . For the first time, Morocco has overtaken South Africa, now trailing only Egypt. This milestone marks a significant leap for the Kingdom, underscoring its growing appeal as a leading travel destination on the continent.

Bloom Consulting attributes Morocco's rise to several factors, including its strong online performance, enhanced social media engagement, and overall destination attractiveness. Despite challenges such as the devastating earthquake in 2023, Morocco has demonstrated resilience and adaptability, which the report highlights as critical to shaping its future tourism landscape. The Kingdom’s increasing visibility on digital platforms has played a pivotal role in attracting global travelers and enhancing its reputation as a must-visit destination.

Beyond tourism, Morocco has also secured 3rd place in business attractiveness in Africa, marking its highest position ever in this category. This achievement is a result of the country’s stable foreign direct investment (FDI), growing digital demand, and improved online presence. The report emphasizes Morocco’s strategic role in African trade, positioning it ahead of key competitors such as Egypt and Ghana. The Kingdom's increased social media presence and digital influence have helped it attract international investors and bolster its reputation as a leading business destination.

Bloom Consulting’s rankings evaluate countries based on economic performance, tourism revenue, search engine queries, and social media activity. Morocco's impressive rise in both tourism and business reflects its strategic efforts to enhance its global image and digital footprint. As a result, the Kingdom continues to solidify its position as a top destination for both travelers and investors alike.

Morocco's ascent in the rankings underscores its resilience, adaptability, and forward-thinking approach to digital engagement. Whether in tourism or business, the Kingdom is emerging as a powerful player in Africa, shaping the future of both industries on the continent.

Sources : Bloom Consulting , Morocco World News , HESPRESS هسبريس