The most festive color of 2023 - Luscious Red

Sensory brights are back on the market. Charm Red is a powerful and iconic color that increases the heart rate and stimulates desire, passion and energy. Charming Red is quite light, giving people a surreal and immersive instantaneous sensory experience. will be the key to digitally-driven experiences and products.

Charm Red has evolved from classic red to attract young people's attention with a brighter and more dramatic sense. High-end brands and pioneering designers have begun to apply it to avant-garde clothing styles and accessories. By 2023, we expect its influence to expand across fashion categories, creating unisex full body looks, or for cross-season concepts and festive collections.

Charm Red is perfect for engaging consumers in a retail setting with color blocks, lighting and patterns. Plus, modern homewares and decorative accessories complement the color.

compared to traditional red

"Charming Red" highlights users' feelings

Contagious

Charm Red is full of passion and vitality

Absolutely in all key colors

The most eye-catching

As an energy color that can inspire a range of emotions, Luscious Red satisfies consumers' demand for energy-rich shades that show youthful vigor.

Red is still a stable and marketable product in many markets. The combination of energetic red tones and ever-warming surreal digital elements produces bright tones that, although novel in color, give people a familiar texture.

More and more consumers are beginning to favor eye-catching looks from head to toe, with red dresses for special occasions, Western-cut suits, and more casual suits emerging. There are also many accessories, such as bags and hats.