MrBeast Explains YouTube’s Algorithm | LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies | Meta To Start Rolling Out NFTs & More!
Neal 🎙 Schaffer
Helping SMBs Scale w/ Digital Marketing | Fractional CMO | Global Speaker | 6X Author [Digital Threads, Maximizing LinkedIn for Business Growth, Age of Influence] | University Educator | Fluent in Japanese and Mandarin
Greetings LinkedIn friends!
As I mentioned in last week's newsletter, it has been busy times at Schaffer HQ as I am in content creation mode for some upcoming university courses and presentations, and I'm excited to announce the first of those presentations in this newsletter!
Those of you that know me well know that I often recommend a social media tool called SocialBee. While I also am a big fan and user of AgoraPulse, I actually use SocialBee together with AgoraPulse for maximum benefit!
That's why I was excited when I had a chance to virtually meet their CEO (spoiler alert: he's a cool dude who will be interviewed on my podcast in the near future) as well as be invited to do a webinar together.
As many of SocialBee's clients are small businesses, we agreed that an educational webinar helping small businesses understand the value of - and learn how to easily begin implementing - influencer marketing - would be the best fit for their audience.
So her we are: My webinar with SocialBee will be on Wednesday, July 13 on the topic of How to Integrate Influencer Marketing into Your Business.
Even if you have heard me talk about influencer marketing in the past, I am always trying to up my game and provide new content as well as a new perspective based on my own recent work, so I hope you'll join me!
Now it's off to this week's newsletter!
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I recently did a 1/2 day training for a client that uncovered a plethora of unique opportunities which I want to share with you in this episode.
A product-centric approach to social media marketing can yield effective results at many levels.
When taking a product marketing perspective on how an organization can best promote their products, you will uncover new opportunities to leverage personal branding, content, and yield more influence than you might have found possible.
Listen in for the details and how all of these aspects of digital and social media marketing can work together in harmony.
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Twitter Marketing
In what could be one of Twitter’s more significant changes since doubling the character count from 140 to 280 characters, the company is preparing to launch a new feature that would support the direct publishing of long-form content on its platform. With Twitter Notes, as the upcoming feature is called, users will be able to create articles using rich formatting and uploaded media, which can then be tweeted and shared with followers upon publishing.
Twitter has quickly become one of the best social media applications to do marketing on and it should be in every digital nomad’s repertoire. With that in mind, it can be difficult to get a firm grasp on the marketing aspects and opportunities on Twitter, which is the exact reason this article exists!
The best way to increase the chances of your Tweets being seen is with hashtags. Once you understand the concept and understand where to find these hashtags, it’s relatively easy.
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Have a question or need some help with your digital or social media marketing? Join my mastermind! Click here or on the image below for more details!
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Influencer Marketing
Recommended by LinkedIn
Instagram remains one of the most popular social media networks for influencer marketing, but who’s the highest-paid celebrity on Instagram in 2022?
Is influencer marketing pricing as easy as simply finding your influencer and using an Instagram influencer calculator to calculate how much you should pay them? If only influencer marketing was that simple!
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Instagram Marketing
Meta, formerly known as Facebook, has been making inroads into the non-fungible token (NFT) space for a while now. The company recently gave a major update on this mission, confirming that NFTs will go live on its Instagram platform.
Instagram is experimenting with another new feature that would allow users to post disappearing content. The feature, called Notes, allows users to post quick notes, like announcements, to their “Close Friends” circle or to followers who also follow them. Unlike Twitter’s new Notes feature, which allows writers to post long-form content, Instagram’s version is more like sticky notes that disappear in 24 hours.
Meta announced that it is introducing Reels APIs to several endpoints on the Instagram Platform for developers. The company says it’s introducing the new Reels APIs after hearing from its developer community that Reels is a top priority. Meta is expanding the scope of support of Reels to content publishing, insights, comment moderation, hashtag search, business discovery, mentions and more.
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Leadpages is the definitive tool to create great looking and high-converting landing pages and even mini-websites with. While I currently use ConvertKit for my landing pages, when its functionality lacks or when my client doesn’t use ConvertKit, Leadpages is my trusted go-to solution that integrates with all of the leading email marketing software solutions.
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YouTube
Creators are eager to crack the code for YouTube’s recommendation engine, but if you ask MrBeast, whose real name is Jimmy Donaldson, investing in short-form video is a tangible way to improve your content game right now. “Short-form is here to stay and is only going to get bigger and bigger,” Donaldson said. “If you’re not doing it now, you should be.”
It’s fascinating to see what billions of people are actually watching and what are the most-viewed YouTube channels of all time. So, what are the biggest YouTube channels in the world and the most subscribed across all categories?
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The Rest
LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The report aims to highlight the ‘best workplaces to grow a career’ in 2022.
The launch of TikTok for Business has opened the playing field for businesses. With a slew of new features designed to increase engagement for brands, now is the perfect time to take a deep dive into this new platform and see what it can do for your company.
These days 74% of consumers use social media to help make purchase decisions, and 80% get product advice there. For this reason, brands need to monitor their social media presence. Part of this effort is competent social media management.
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Thanks for reading all of the way to the bottom. If I can be of any help to your or your organization please consider joining my Digital First Group Coaching Membership Community or considering hiring me as a Fractional CMO.
Wishing my American friends a fantastic 4th of July weekend - and we'll see you all again next week!