My dAI with AWS innovation

As an immigrant from a third-world country, I never imagined witnessing the marvels of technology showcased at the AWS Builder Studio. Growing up, affording such luxuries seemed like a distant dream. Yet, standing amidst cloud-connected coffee dispensers and giant holograms, I realize that dreams do come true, even for a young kid from humble beginnings.

As I delve deeper, I find myself immersed in a world of #dAI, innovation, from IoT-integrated foosball tables to robotic cold brew dispensers. Each exhibit embodies the spirit of entrepreneurship, offering solutions to local challenges with global implications.

Cloud-connected coffee dispensers, giant holograms, and other cool applications of AWS fill this interactive and creative space. When businesses want to see what they can build with AWS, they get their answer inside the AWS Builder Studio, located at Amazon’s newest Manhattan office.

The 8,000-square foot, invite only space is part showroom, part collaboration space, part prototyping lab. At the Builder Studio, AWS customers and builders get to experience the “art of the possible” and learn about the many different ways AWS technology, including generative AI and how it can be harnessed.

New York City’s AWS Builder Studio is one of only two in the entire US. The other, in Santa Clara, CA, specializes in autonomous vehicle prototyping.

After customers explore the wide variety of interactive products and tools, all built on AWS, they can get started on building their own prototypes. Amazon’s Prototyping and Cloud Engineering (PACE) team helps them work backward from specific business outcomes to jointly build a working prototype and meet those goals.

Seeing is believing about Sumo Logic, a leader in SaaS log analytics, worked with PACE and leveraged AWS services and AI models to automate the creation of remediation advice for security findings. Sumo Logic's story is a testament to the game changing potential of AI and machine learning on the cloud using generative AI. The centerpiece of the Builder Studio, the Innovation Showroom, has more than a dozen hands-on products and demos on display. Meet eerily realistic holograms of people and objects: When you walk in through the front door, one of the first things you’ll notice is a big, 7-foot display installed to welcome visitors. Standing inside the display, a hologram of Heidi Buck, senior manager of the prototyping team, gives a personal greeting to guests. The Proto Epic holographic device delivers crisp, life sized experiences. Standing in front of it, you feel that you could reach out, touch the objects and people floating. The Proto can be used for live concerts, retail activations, presentations, transportation displays, and more. GenAI has revolutionized the way we create and enhance images. With multiple AWS services and foundation models working in the background, including AWS Amplify and SageMaker Jumpstart models (Stability.AI and HuggingFace), this demo shows how easy it is to produce awe inspiring works of art with minimal prompt input and infrastructure setup.

Step into the future of coffee convenience with me as we embark on a journey through the realms of cold brew, where technology and innovation converge to redefine the coffee experience. Picture a world where every pour is a masterpiece, every sip an indulgence, all made possible by the ingenious robotic assistant powered by AWS. Now, let's contrast this futuristic marvel with the traditional coffee ritual we've come to know and cherish at Starbucks. There is digital coffee revolution with the cold brew dispensing robot, a testament to precision engineering and AI brilliance. Bid farewell to the days of inconsistent brews and lengthy queues; with a mere tap, the robotic arm gracefully swings into action, gliding along a row of dispensers to serve up your perfect cup of cold brew with unparalleled speed and precision. What truly sets this apart is its reliance on state-of-the-art computer vision technology, constantly analyzing pour quality in real-time to ensure each drop meets the epitome of excellence. Meanwhile, an intuitive indicator diligently tracks coffee consumption metrics, from pour amounts at each tap to the total cups dispensed throughout the day, offering invaluable insights for both customers and businesses alike. But as I marvel at this technological feat, let's not forget the humble Starbucks server, faithfully tending to our coffee needs with a warm smile, personal touch, and do you want tall, grande, and venti. After all, when was the last time a robot asked you about your coffee preferences or engaged in friendly banter while preparing your drink?

Pick customer orders in an Amazon fulfillment center: If you’ve ever wondered what it’s like to work in the warehouse, here’s your chance. With that VR headset and was transported to a semi-automated workstation at an Amazon Robotics fulfillment center. This simulation was developed to train Amazon pickers in a safe, controlled environment before they’re deployed to fulfillment centers. Amazon’s Worldwide Design and Engineering organization is using VR simulations and motion-tracking tools like these to compare workstation design options, gather data on how people move as they perform tasks, and identify opportunities for ergonomic improvements.

Sit in the middle of the action in a virtual production entertainment center: Putting on the best racing face because this demo transports you to the racetrack. AWS technology is streamlining the visual effects process by using time-synchronous capture and bringing effects directly to the camera shot—so production sets don’t have to use a green screen or a tennis ball on a stick to stand in as a character or creature. The cameras are also designed so that as soon as shooting wraps, all the content is uploaded into S3, AWS’s object storage service. From visual effects to storage to editing and finishing, all of the workloads needed to put together a film or TV show are conveniently interconnected, allowing for a holistic production and post-production environment. Not only are processes more efficient, but they also make it easier for teams to collaborate globally on the same project.

I have always been carried away by shoes, as a small girl. I grew up listening to the song "Pumped up Kicks" pumped up means high quality, high priced, and expensive, while kicks is slang for shoes. The song's lyrics are full of symbolic meanings, including the contrast between expensive shoes and violence, which underscores the disparities and divisions in society. Now seeing how a pair of shoes will look on your feet before you buy them: There’s nothing quite like seeing exactly how a new purchase will look on you to make you feel confident in it. Amazon’s AR feature, available in the Amazon app, helps shoppers try on fashion and beauty products and seamlessly compare different colors and styles before ordering. At the studio, you can see how easy it is to use Virtual Try-On to shop for sneakers, just one way Amazon is improving the shopping experience.

Generate creative ad campaigns within seconds with generative AI: Powered by AWS Bedrock, Stable Diffusion, and Anthropic AI’s Claude model, this demo accelerates the process of creating advertising assets by months. After inputting the prompt, “sushi for New Yorkers,” it generates multiple images, color schemes, fonts, sounds, and even a tagline to serve as a starting point for a holistic ad campaign.