My Easiest Multi-Five-Figure Launch Yet – Here’s What Changed

If you’ve been following me for a while, you know that I’ve had my fair share of stressful launches, where everything felt rushed, forced, and, honestly, a little off. But after years of refining my approach, I’m so excited to say that my latest Amplify Mastermind launch has been one of the most effortless and aligned ones yet.

Today, I want to take you behind the scenes of this launch, sharing exactly how it flowed so naturally.

If you’ve been wondering how to launch a high-ticket offer without the hustle, keep reading...

A Shift in Launch Energy

I can’t remember the last time I had such an easy launch, and that’s because it wasn’t driven by pressure or the need for an outcome. Instead, it was about trust—trust in my product, my process, and my audience. If I could sum up this launch in a word, it would be alignment.

The key difference this time around was in how I approached the process. I let go of the expectations that I had to control everything and leaned into the natural flow of things.

I didn’t rely on ads, I didn’t pressure my audience to take action, and I certainly didn’t need to overcomplicate the launch with unnecessary funnels or systems. Instead, I trusted the energy of my business and the people I work with to guide the flow.

The Story of Amplify

For context, Amplify is my signature mastermind for pre-revenue and early-stage entrepreneurs. It’s where we come together to craft six-figure businesses using flow-based strategies. I first launched Amplify in 2019, and since then, it’s become one of the cornerstones of my business.

But when I first launched it, I was terrified. Only three people signed up, and one dropped out after two weeks. I remember feeling embarrassed, anxious, and unsure of what to do. But instead of throwing in the towel, I kept going, learning and refining the process along the way.

Fast forward to now, and Amplify has become a million-dollar asset for my business. This round of the mastermind brought in around $62,000—purely from organic reach and word of mouth. No ads, just real, genuine connection.

Creating a Flow-Based Launch

So, what did I do differently this time? Let me walk you through it.

1. The Waitlist Strategy I’ve always been a fan of building anticipation, but this time I wanted to approach it in a way that felt good and aligned. I created a waitlist, offering early bird incentives like a $1,000 discount and three private calls with me for those who signed up early. The waitlist allowed me to build connection with potential clients without feeling like I was pressuring them.
2. Mini Launches Leading Up to the Big One To warm up my audience, I hosted three under-$100 masterclasses on topics like "How to Get Your Next 5 Clients" and "Vision Planning for 2025." These mini launches not only drew in new people but also nurtured the existing ones. It was about adding value first and then offering a seamless transition into the bigger mastermind.
3. Nurturing Through Emails I didn’t rely on big social media launches. Instead, I connected with my audience through my email list, which has over 10,000 subscribers. I shared personal stories, offered insights into my process, and kept the energy high and aligned with the people who were already in my world. The key here is that I wasn’t selling in a traditional way—I was simply offering a chance for my audience to be part of something transformative.
4. Strategy Calls Without the Sales Pitch When some people were still on the fence, I offered them a free 30-minute strategy call. The key here? It wasn’t a sales call, but an opportunity to listen, guide, and provide value. Most of the time, people came off the call ready to join because they already felt connected to the energy of Amplify, not because I had pushed them into a decision.

Trusting the Process, No Pressure

For the first time in years, I wasn’t emotionally attached to the outcome of the launch. There were moments of doubt, yes, but I was able to stay grounded and trust that the right people would find their way to this mastermind, and they did.

What’s even more exciting is that the people who signed up this time weren’t just clients—they were aligned souls ready to do big things. And that’s the beauty of running a business from flow: it’s not about chasing the numbers, it’s about building a community of like-minded individuals who resonate with your vision.

A Lesson in Aligning Your Energy

What I want you to take away from this article is that your launches don’t have to be stressful. They don’t have to be filled with pressure, sleepless nights, or endless ads. When you trust your process, your product, and your people, you can create launches that flow with ease.

And if you’ve been thinking that you need to hit certain revenue goals or work harder to get results, I want to challenge that belief. Sometimes, the most powerful thing you can do is to lean back, trust the universe, and allow the energy of your business to guide the way.

If you want to hear more about how I ran this launch and what truly made it flow with ease, listen to my latest podcast episode now 👇