My experience of building a High-Impact Demand Generation Framework
Arpana Priyadarshini 🐞
Demand Generation | Campaign Management | Account-Based Marketing | Growth
In my experience as a marketer, I've learned that having a sustainable and impactful demand generation framework is super important for long-term growth. It's not about guessing but about using a structured approach to get real results. Let me break down how I built this framework and how it helps us grow consistently.
When I first started out, there needed to be clearer, step-by-step frameworks for B2B marketers. I was constantly reading blogs, trying out different strategies, and struggling to find the right tactics that suited each specific business challenge. After lots of trial and error, I realized that most resources didn't offer a complete end-to-end strategy, which pushed me to create a more organized framework.
Framework Basics
The foundation of our demand gen framework includes three critical pillars:
1. Understand Customers Deeply: Get to know your customers really well. This means getting into the nitty-gritty of customer personas, understanding what bugs them, knowing how they make their purchasing decisions, and making sure your product or service is an obvious choice for them.
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2. Content as a Trust-Building Tool: Produce and share content that's valuable and trustworthy for your potential customers. The content should be informative and interesting, focusing on what helps your audience in their jobs. It's not only about promoting your product but about assisting them in solving real issues.
3. Visibility is Key: This stage is about getting your content out there. After you've created some awesome stuff, it's super important to share it using things like paid ads, organic posts, and account-based marketing to reach the people you want to connect with.
One thing I've come to realize is that demand generation isn't just about getting leads. It's about creating long-term value by connecting with potential customers before they're ready to buy. This long-term approach ensures that your brand is the first thing they think of when they're ready.