My Favourite Tip to Building a Strong Personal Brand
Dipika Singh
Founder & Chief Content Officer at She Means Business | Learning Facilitator, Keynote Speaker, D&I Facilitator
One of the simplest ways to build a strong personal brand is…to share knowledge.
I said this to a client the other day and she was taken aback.
“But if I give away my knowledge for free, why would someone spend money to buy my products?”
The answer is simple, sharing knowledge does the following for your brand:
1. It establishes you as an expert and hence more people want to purchase what you have to offer.
If you are a communications consultant and ran short but easy tips on communication skills for free on social media, the chances of people enrolling in YOUR paid class will be better vs any other class. Simply because you have already established yourself as the go-to person for improving communications.
2. It allows you to build content apart from salesy content.
If you are a baker, you cannot restrict yourself to posting pictures of your product urging people to buy. Or similarly if you are a jewelry designer, much as I would like to see your product range along with prices, I will remember you more if you also shared with me tips on colors, materials, trends and so on.
In both cases expert tips would help you establish a loyal follower base which can then be ultimately converted into sales.
So, if you're a baker, pepper your content with baking tips, tips about the various ingredients that can be used and even tips on where to buy baking materials from. That does not mean that everyone will start baking themselves and not come to you for your products. There are enough tips, recipes, videos available for people to do that. Sharing knowledge will only ensure that you build a loyal following, establish expertise and create engaging and possibly shareable content.
Remember the purpose of content is to engage with customers and not just sell!
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I have a group on Facebook for women entrepreneurs where we take up case studies every Wednesday on a specific member’s problem/query related to her business. In case you’d like to join, you’ll find it here.
Till next time, stay happy, stay tuned and stay focused!
Cheers!
Dipika Singh
She Means Business
Senior Manager Product Marketing at Workday | Shaping GTM for AI-powered Experiences | UCD Smurfit Alumni | Marketing Lecturer
7yThis is very true and is an industry agnostic advice. I would like to share a case - a fitness studio run in my locality was running sponsored Facebook ad campaigns, on his own. He is not from a marketing background and was randomly boosting posts. I noticed that his posts were getting 1k+ likes. Sounds amazing on the face of it, isn't it? Reality was otherwise. All these 1000 likers were from geographically dispersed districts of Maharashtra, about 200-400kms away! His objective for social media was getting people to join his fitness classes in Mumbai, so of course that wasn't going to happen if ads weren't shown to people in the local area. I reported this to him and told him about the geo-targeting option, that can help serve ads in the immediate locality. He was delighted as I saved him from wasting money on wrongly targeted ads. What happened next? I got the account and made a new client, this very fitness studio. Knowledge exchange never goes waste :)