My last day but it won't be my last Cannes Lions! See you in 2020!

My last day at Cannes Lions Festival of Creativity and I set off to make every second count.

I started the day with #mvscannes by the marina for 2 intimate firesides chats. The first was with David Katz & Mike Mulvhill from Fox Sports. Jessica Ackerson from SABIO moderated, and I think won the sailing pun contest on the day. It was interesting to hear about the current buzz around the Women's World Cup, and the challenge that the 18-34 demographic want to participate, interact and engage with content rather than simply view it.

I was really looking forward to the next chat with Red Bull's Edward Laratta and Adam Petrick from Puma. Schedules collided though and the session was pushed forward. I'd love to catch the recording if it's available Dirk?

Next it was off to the McKinsey Marketing leaders lunch. Biljana Cvetanovski & Jason Heller welcomed us to the event and started the session off by introducing their recent research that was to be the focus of Thursday's keynote at the Palais - I wish I was here for an extra day to catch them on stage.

I was joined by Dr Christian Richter from Google, Carole Zibi from LinkedIn and Matthias Kaesser from McKinsey at the top end of the table. It was fascinating hearing about the journey that Google is on with driverless cars.

I headed straight from the McKinsey gathering to The Drum Arms in time to catch 'No Bullsh!t Leadership' with Chris Hirst - Global CEO of Havas Creative Network. Busy busy busy! I arrived just as the previous session was finishing up and the Drum drummers were about to tour the street - great idea Gordon!

On my way to the Female Quotient (for the 3rd day) I looked up to a Purple balcony with TWITCH written across it, intrigued I spoke to a lady at the door to find out more - next thing I knew I was sent inside with a code for the lift and found myself in a spot of tranquillity amongst all of the chaos that is Cannes Lions. I must admit, I was new to Twitch, and now that I've started to find out more I have no idea how I missed it in the first place, it's all though my news feed and many people at work are commenting on my new water bottle - Thanks Jonathan!

So back to the rooftop and the amazing ladies, and men, that I've been speaking to and listening to for the last 3 days. Great line up btw Shelley!

This time I caught Julie Haddon from the NFL talking about how tomorrow's innovation is driving the marketing needs of today. I managed to catch Mike Mulvhill from Fox for a 2nd time today on the panel and Glenn Cole from 72andSunny. If it's anything as emotive as the #LikeAGirl Always advert I can't wait to see it!

I headed straight to the Conde Nast installation after this (after speaking with them at lunch) for their talk on Youth Culture - what a line up of speakers. Steve Huffman from Reddit Inc, Brad from P&G (who is also their LGBT lead) Radhika Jones of Vanity Fair, and Spotify. Gen Z was an immediate topic with the panel stating that telling a 15 or 20 year old about diversity is lkike telling a fish how to swim, and that 30% of Steve's kid's friends in Venice beach don't assign as male of female - fascinating topic and one we're actively involved with at Yoti along with Sparkle in the UK.

One last trip along the strip before I gathered my things and headed to the airport. An absolute saviour from NCC Media must have seen the hot and flustered look on my face and handed me my first ever Frose - a frozen Rose ice lolly - genius! I have seen it all now.

Farewell Cannes, you have been inspiring and tiring in equal measures. I've loved every minute, every conversation and meeting so many new connections. See you next year!