My Redbook is banned, AGAIN, Dos and Donts
Xiao Saunders
Redbook/Xiaohongshu/WeChat Consultant. From China as a Scholar at age of 17, being in SG for 23 yrs/ With 100 Real Recommendations on Linkedin/💪Bilingual Fitness Franchise & Licensing Consultant/🎤 Keynote Speaker 🗣️
【小红书私信、评论】回复建议
小红书明令禁止交易导流行为，如被平台抓到，会被禁言甚至封号，因此在回复信息时需要特别注意
*交易导流是指在小红书平台将用户引导到其他第三方平台完成交易的行为，包括但不仅限于以下: 在个人主页、笔记、评论、私信、直播、群聊、客服等场景，以文字或图片等形式留下联系方式(如手机号)或其他平台的账号信息等，引导用户去其他平台交易。
没有100%绝对安全的引流方式，也少有能一直使用的引流技巧，以下仅为参考
【建议】私信回复10条左右，就需换一种“方式”或“话术”
一、 最优推荐：投放广告期间开通私信服务组件
方法：开通【小红书蓝V】并进行【广告投流】
优点：针对平台方合作商家，小红书官方可以申请私信服务组件，需要满足以下条件：
1) 开通企业蓝V
2) 投放商业信息流广告，30天内至少消耗一定费用
达到以上两个条件后，可以开通私信服务组件，引导或发送微信或电话，但仅限投流期间！停止投流将会失效！
二、 如无条件满足以上条件
建议私信回复模板：
1、 简单文字（敏感字使用谐音、错别字、符号代替，数字使用符号进行间隔），如
● 让对方留电话：可以写下您的电🌹我们帮助您
● 让对方打电话： 您好电我们一下65.12-34.56
● 让对方加微信：宝子➕我们的✌🌟XXXXXX
● 让对方用WhatsApp：可以WA我们 65.12-34.56
2、 图片+简单信息，越简单越具有迷惑性越好，如：
Little red book private letter, comment] reply suggestion
Little Red Book expressly prohibits the behaviour of trade diversion, if found by the platform, will be banned or even blocked, so you need to pay special attention when replying to the message!
* Transaction diversion refers to the act of guiding users to other third-party platforms to complete transactions on the Little Red Book platform, including but not limited to the following behaviours: leaving contact information (e.g., mobile phone number) or account information on other platforms in the form of text or pictures in the scenes of the personal home page, notes, comments, private messages, live broadcasts, group chats, customer service and so on, and guiding users to other platforms to carry out transactions.
There is no 100% absolutely safe way of attracting traffic, you can always use not many diversion techniques, the following is for reference only
Recommendations] private letter replies to about 10, need to change a ‘way’ or ‘words’.
First, the best recommendation: open the private letter service component during advertising
Methods: Open the [Little Red Book Blue V] and [advertising flow].
Advantage: 1: For platform cooperative merchants, the official Little Red Book can apply for the private letter service component, subject to the following conditions:
(1) open enterprise blue V
2) Place commercial information advertisements and consume at least a certain amount of money within 30 days.
After meeting the above two conditions, you can open the private message service component to channel or send WeChat or phone calls, but only during the period of channel placement! If you stop placing infomercials, it will be invalid!
Second, if unconditionally meet the above conditions
It is recommended to use the private message reply template:
1, simple text (sensitive words with harmonics, misspelled words, symbols instead of numbers with symbols for intervals), such as
Let the other party to leave a phone: you can write down your phone 🌹 words we help you!
Let each other call: Hello electricity we a 65.12-34.56
Let the other party add WeChat: Baozi ➕ us ✌🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟 XXXXXX
Let the other party use WhatsApp: can WA us 65.12-34.56
2. picture + simple message, the simpler and more confusing the better, e.g.:
3、 主页打卡
step 1：首次设置，首页点击“黄色原点”
3、 Home punch card
step 1: the first setup, home page click ‘yellow origin’.
step 2：选择自定义“打卡”，填写”标题“及打卡“内容
可分开填写电话号码，或是微信、WhatsApp等数字
step 2: Select custom ‘punch card’, fill in the ‘title’ and ‘punch card’ content.
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Separate phone number, or WeChat, WhatsApp and other numbers.
step 3：”打卡“显示在账户主页
Step 3: ‘Clocking in’ is displayed on the home page of your account.
4、 语音回复（也需要尽量避开敏感词）
4. Voice response (also need to try to avoid sensitive words)
5、 大号的简介中@小号，小号发布带有联系方式的笔记
5. The big one's profile @ the small one, and the small one releases notes with contact information
三、禁忌词汇（会不断补充）
1、 “电话号码“
2、 一连串的数字
3、 QR码
4、 网址、网站、APP
5、 ”微信“、”V信“、”威信“
6、 “客服“
7、 “联系（方式）“
8、 “预约“、“预定”、“预订”、“订位”
9、 “费用“
10、 “金额“、“支付”、“价格”
11、 ”WhatsApp“
12、 ”医美”
13、 ”医生”
14、 ”诊所”
15、 ”安排”
16、 ”咨询”
17、 账号名字不可使用：小助手、客服
III. Taboo vocabulary (will keep adding)
1. ‘Telephone number’
2. A series of numbers
3、 QR code
4, URL, website, APP
5, ‘WeChat’, ‘V letter’, ‘Weixin’
6, ‘Customer Service’
7、 ‘Contact (way)’
8、 ‘Reservation’, ‘Booking’, ‘Reservation’, ‘Booking’
9、 ‘Fee’
10、 ‘Amount’, ‘Payment’, ‘Price’
11, ‘WhatsApp’
12, ‘Medical Beauty’
13. ‘Doctor’
14, ‘Clinic’
15. ‘Arrangement’
16、 ‘Consultation’
17、 Account name can not be used: small assistant, customer service