My Wife's New Lemon Squeezer 🍋

Mrs B has got a new lemon squeezer. She's very excited about it. She likes her cup of hot lemon to start her day every morning and now, apparently, it's so much easier and nicer to prepare with the new lemon squeezer. Who would of thought?

Apparently this one has a gearing mechanism so it requires much less force. It also, allegedly, extracts 20% more juice. It came from Ocado, cost £20 and has made her very happy :-)

This isn't the first time Sue has waxed lyrical about an every day kitchen appliance!

Recently, upon return from our holiday home in Cornwall she was pining for a similar garlic press to the one we have in Cornwall be acquired for our kitchen at home.

It seems that every day items that do simple straightforward things can be made better and improved.

In marketing speak, we call it the customer journey.

The new lemon squeezer is better, different, more remarkable than the old model. Ditto for dealing with garlic.

If consumers can talk about and discuss such mundane things (and believe me Sue has (!) - all her friends know about the new squeezer) - what scope is there with the far more interesting and exciting stuff that we do?

That's why your customer journey is so important.

Most business owners give it little thought and no time.

But those that do can reap significant rewards. David Costa's story at Flowers Unlimited is, of course, the classic example.

On the 8th of May I'm running a one day training course in the EC Training Academy at which we'll focus on your customer journey. There are still a handful of places left if you want to be there with us click here.

The outcome for many on that day in May will be customers talking about them as if they were a radical new lemon squeezer. 

It's the stuff that dreams are made of...

Have a great week,

Nigel