The Myth Behind the “Record-Breaking GMV”
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11.11 - The Myth Behind the “Record-Breaking GMV”
The headlines are here again. The 11.11 shopping festival is over and some results look very impressive, but why do the numbers look so good?
Navigating the Future: Top 5 Global Trends for 2025
As the world continues to shift under the influence of technological advancements, evolving consumer priorities, and a pressing focus on sustainability, 2025 is shaping up to be a pivotal year for businesses.
Surviving the Crunch: How Luxury Is Defying the Global Economic Squeeze
As it seems, consumers are not just sticking with their preferred premium products—they are continuing to indulge in these luxuries, despite financial pressures.
Beauty Battles Down Under: Can Sephora Outshine Mecca?
In late October, Sephora unveiled plans to open three new stores in celebration of its 10th anniversary in Australia, adding to the 31 stores built across the region since the prestige retailer entered the market in 2014.
Taking The Temperature On Beauty's Investment Landscape
BeautyMatter co-founder and CEO Kelly Kovack sat down with Vennette Ho at the BeautyMatter NEXT Awards in Los Angeles, California, to discuss her remarkable work in shaping the financial landscape of the beauty and personal care industry.
2024 Week 48: Beauty Brand and Product Launches
Including launches from May Botanicals and Maybelline New York, here’s what caught our editorial team’s attention over the past seven days.
Herbal Medicine Goes Mainstream: Apothékary Fuels Ulta’s Wellness Ambitions
Ulta Beauty is tapping into the “sober-curious” trend with its recent launch of Apothékary on the retailer's digital platforms.
The End of Restricted Lists: Beauty Brands Shift to Safer Chemistry Practices
Consumer safety is top of mind for beauty brands as they navigate evolving regulations and a push for clean, transparent formulations.
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Climate and Skin: Inside the Race for Geo-Targeted Beauty Products
The rise of geo-targeted beauty is a relatively recent development, driven in part by consumer demand for products that address specific skincare concerns.
Holiday 2024: 3 Key Trends Driving Consumer Engagement and Brand Success
As the 2024 holiday season approaches beauty brands find themselves navigating a rapidly evolving retail landscape shaped by shifting consumer expectations, technological advancements, and even macroeconomic challenges.
The Second Wave of K-Beauty: Strategic Trends That Brands Must Navigate
In this new era, K-beauty is no longer a niche and unfamiliar market. It has become a major player, driven by innovative formulations, digital-first marketing strategies, and immense cultural force.
WTHN: Modernizing and Mainstreaming Traditional Chinese Medicine
To learn more about acupuncture, and why it may have reached a cultural tipping point, BeautyMatter sat down with Dr. Nicole Glathe, Doctor of Alternative Medicine and Head of Product and Service Innovation at acupuncture and TCM brand WTHN.
The Top 5 Trends to Watch in the Booming Wellness Sector
Here are a few of the biggest wellness trends that are casting a sweeping influence over the broader beauty industry today.
The Best Beauty Products of 2024 (So Far)
Recognizing noteworthy products launched in the first half of the year, BeautyMatter’s editorial team shares its opinions.
In Beauty, the Opposite of Clean Is Not Dirty. It’s Science.
The cracks in the clean beauty movement have been in the making since the beginning. The absence of a universally accepted definition of clean beauty. The lack of regulation and certification.