Navigate Tech Permaflux with a Strong Data Foundation

They say the more things change, the more they stay the same. Day-by-day, week-by-week, emerging tech like generative AI keeps ripping up the rulebook and redefining marketing’s art of the possible. But however fast and furious the change, the key to success remains unchanged: a strong data foundation. It’s your torch to light the way, your steadying handrail, and your springboard to success. Watch our video for a sub-60-second look at how data-informed actionable insights can deliver the personalized experiences your customers expect.

For Those Wanting a Deeper Data Dive

Our VP of growth Jeff vonSeldeneck reflects on a key theme from the Salesforce Connections 2024 conference: the pivotal role of data in enabling AI. The focus fell in particular on Salesforce’s new unified data platform Data Cloud – heralding a shift towards more integrated, intelligent approaches (as well as the potential for data cloudiness for confused customers).

From Industry-Wide Insights to Retail Specifics

Check out this article from our Industry Partner for Retail and Consumer Goods, Melanie Gerik, to discover how a strong foundation of data and identity will enable AI to make omnichannel a retail reality. Or explore the key takeaways from our Consumer Brands executive summit. This treasure trove of thought leadership, trend perspectives, industry updates, and research downloads includes our chief revenue officer Tate Olinghouse’s take on Shoppable Ads, Al Augmented Acquisition and Retention, and Predictive Personalization. Proving it's not all-AI-all-the-time, David Skinner, our head of strategic alliances, examines the evolution of data collaboration platforms and the convergence of martech and adtech in his piece Data Collaboration: Bringing Together Actionable Insights. And, as a great companion piece, you can tune in to Databricks solutions architect Ally Hepp on our podcast Real Talk: There is no AI without Data as she demystifies clean rooms and composable CDPs while explaining how to flex big data for competitive brand advantage.

Real Talk Podcast with John Watkins

Finally, join our COO John Watkins on our podcast Real Talk: Adapting at the Speed of Change. John shares his perspective on AI-enabled productivity gains, third-party data, privacy, and personal learning agendas. John’s key strategic takeaway: “Be very mindful of the day-to-day changes with Al, the opportunity for efficiencies, [and] the opportunity for productivity.” Remember, a strong data foundation will keep you on track even when the pace of change feels dizzying. A data foundation supported by our rich data and identity products ... naturally.

See you next time.

Your Acxiom Team