Navigating Change and Embracing Growth: Lessons from a Season of Transition

October has always been a month of high activity for me—filled with birthdays and seasonal changes. This year, I've added a new job and a change of residence to the mix. It’s a lot to handle all at once, and these changes have prompted me to reflect on my past, my future, and the lessons I want to carry forward. 

Looking back over my career, I feel immense gratitude for the organizations I’ve been a part of and the insights I’ve gained along the way. Here’s a summary of what I’ve learned, both about the industry I love and about myself.

Lesson one: Marketing must meet the moment

One of the biggest lessons I’ve picked up over the years is just how essential it is for marketing to fit seamlessly into where an organization is right now in its journey. It’s about timing—aligning marketing efforts not only with the organization’s goals but also with the product’s level of maturity. Early in my career, I watched organizations push to grow too quickly, rushing to attract contributors or expand their reach before they’d built the technical foundation needed to support it. Seeing that firsthand was eye-opening. I realized that jumping ahead before the product or technology is ready often backfires, putting stress on teams and missing the chance for truly sustainable growth.

As a marketer, I’ve learned to listen closely to an organization’s immediate needs and adapt accordingly:

• When the focus is on gathering feedback: Marketing steps in to connect with users, engage in conversations, and collect insights. This is valuable feedback for the product team.
• When the technology needs validation: This is when marketing becomes the storyteller, crafting case studies and user stories that demonstrate the product’s real-world impact.
• When it’s time to build awareness: Marketing works to amplify the organization’s voice through strategic storytelling, press and media placement, social engagement, and representing the technology and brand at industry events.

Every stage is unique, often overlapping, and learning to meet each need has been both challenging and deeply rewarding. Marketing’s role evolves with the organization’s pace, and that adaptability has been a transformative part of my journey.

Lesson two: Leadership styles require adaptability

Over the years, I’ve come to appreciate just how important it is to approach each leadership team with a fresh perspective. Each leader has a unique vision of what they want to achieve, but it’s up to marketing to show them how we can turn that vision into results. I’ve encountered a wide variety of leaders, each needing a different approach:

• The leader who “gets” marketing: With these folks, it’s about diving into the details—sharing my expertise, discussing past experiences, and providing metrics that clearly show impact. They’re looking for evidence of value, and I enjoy delivering that clarity though clear reporting.
• The leader who knows they need marketing but isn’t sure why: Here, I take a step-by-step approach. I start by understanding the organization’s goals and then analyzing what’s been done before. From there, I create a roadmap that builds momentum gradually, helping them see how marketing can unlock new potential.
• The leader who’s reluctant about marketing but has been told they need it: This can be a challenge. For these scenarios, I focus on metrics and demonstrate how our work contributes directly to organizational goals, often revenue. Building buy-in through data helps them realize the positive impact, and often, they’re eventually won over.

Adaptability is key. By meeting each leader where they are and adjusting my approach, I’ve been able to build trust and clarify how marketing can be a powerful force in achieving their goals.

Lesson three: Managing workplace stress requires routine and compassion

The tech industry can be intense, and like so many in this field, I’ve felt the pressure of looming deadlines and the relentless pace of innovation. But over time, I’ve come to see managing stress as a part of building resilience. I’ve developed a few habits that keep me grounded and focused:

• Starting each day with rituals: My week begins with a to-do list, laying out what needs attention and prioritizing my focus. I also make space for little routines that keep me balanced—staying hydrated, stepping outside for fresh air, and, of course, savoring that first cup of coffee.
• Practicing clear communication: Reducing uncertainty helps both myself and my team. I’m open about what I’m working on, what I’m aiming to accomplish, and how my goals align with the organization’s bigger picture. It’s a simple habit that brings stability and helps foster a more supportive work environment.
• Leading with empathy: Don’t assume, seek to understand, and be compassionate. By listening and learning, I’ve built stronger connections and found that misunderstandings often dissolve when met with patience.

These practices have been my toolkit for handling tech's unique challenges, helping me stay grounded and present.

Embracing the journey of moving forward

Leaving an organization, whether it’s planned or unexpected, is always a blend of excitement and challenge. I know firsthand how emotional it can be to move on, all while trying to leave things in a good place for those stepping into your role. Saying goodbye to a familiar workspace—and the routines that come with it—is no small feat. Packing up feels like sorting through “boxes” of both memories and tasks, each one a little bittersweet.

For me, settling into a new environment, especially as an introvert, means building routines that help me feel connected. I love getting outdoors, whether it’s a morning walk with my dog or a Pilates session that centers me. With ski season approaching, I’m excited to embrace this chapter and the new possibilities it brings.

Transitions often come with a few goodbyes, too. Some friendships naturally drift apart, but I hold close the lifelong friends I’ve made along the way. Each new place and role has introduced me to incredible people who’ve become a part of my life, and I’m deeply grateful for those connections.

Looking ahead with an open heart

Change, even when it’s planned, takes effort. It’s a process that requires flexibility, patience, and a sense of curiosity. I’ve learned to breathe, take in the scope of each new challenge, and make a plan. But as I execute, I try to remain open to whatever comes, knowing that while I can’t predict every twist, I can stay open to experiencing it all.

Next up for me is a new role, new organization, and KubeCon. I’m looking forward to catching up with friends, meeting new faces, and learning from the community I care so deeply about. If you’re in Salt Lake City, let’s connect—I’d love to hear about your own journeys and share a bit about mine.

Here’s to change, growth, and the adventure of the unknown.