Never Been Promoted: The Only Tips You Need to Crush It

This week, I spoke with five incredible guests who dropped insights on everything from transforming personal connections to reclaiming market share, redefining PR, and cutting through the noise in marketing. Whether you’re an entrepreneur or someone just trying to figure out what’s next, there’s something here for you.

Marketing Tip of the Week: Stop trying to please everyone—focus on solving one specific problem.

Across all the episodes, one theme came up again and again: clarity beats quantity. It’s not about saying more—it’s about saying what matters. Nail the basics, get laser-focused on your audience, and never underestimate the power of authenticity.

Here’s this week’s recap...

Episode 164

Bruce Muzik on Transforming Relationships Through Emotional Connection and Vulnerability

Bruce Muzik is a man of many talents. From dreaming of being a rock guitarist to writing a #1 hit song in South Africa, Bruce’s journey has been anything but ordinary. Today, he’s the founder of Love at First Fight, a program that’s transforming relationships worldwide. Based in the Dominican Republic, Bruce combines his passions for emotional connection, entrepreneurship, and personal growth to help couples thrive in their relationships—and entrepreneurs, too, by extension.

Key Takeaways

• Connection Before Communication: Bruce emphasizes that healthy relationships aren’t just about talking through problems. It’s about creating a safe, secure connection first. When couples feel connected, natural communication follows effortlessly.
• Vulnerability is Strength: Borrowing wisdom from relationship experts, Bruce describes vulnerability as “emotional honesty.” It’s about being real with your emotions—something crucial for personal growth and meaningful relationships.
• Entrepreneurship Thrives on Stability: Bruce’s journey taught him that a secure relationship with your partner can be the ultimate foundation for entrepreneurial success. A supportive partner lowers stress, boosts confidence, and enables you to take calculated risks.

Expert Recommendations and Resources

• Attachment Theory: Learn how your bonding style impacts your relationships.
• Ken Wilber: Follow one of the greatest living philosophers for insights into human connection.
• Bruce’s Free Course: Love Unlocked offers actionable tips to improve your relationship in just five days.

Read more about Bruce HERE.

Check out the full podcast episode HERE.

Episode 165

Dan Mirolli Reveals How to Take Back Market Share Fast

Dan Mirolli ☂️ isn’t just a guy with the best mustache in the game—he’s also on a mission to help small businesses take back market share in a world dominated by big box players. With over a decade of experience in sales and entrepreneurship, Dan knows firsthand how to leverage technology and strategy to help local businesses thrive.

Key Takeaways

• Master the Basics: Dan emphasizes that “the best do the basics better.” This means ensuring stellar customer service, rapid response times, and leveraging client reviews and testimonials to boost credibility and visibility.
• Respond Faster, Win More: In today’s instant-gratification world, speed matters. Dan shared how the first business to respond to a potential customer often wins the deal. For small businesses, responsiveness is a secret weapon against larger competitors.
• Leverage Technology Wisely: Tools like AI-powered digital employees can help businesses provide 24/7 customer support without breaking the bank. But Dan is clear—success depends on understanding your business data and training your tech effectively.

Expert Recommendations and Resources

• Website & Reviews: Use tools like yourreviewcard.com to generate more Google reviews and boost online visibility.
• Technology to Watch: Digital employees powered by platforms like GHL (Go High Level) for automating customer conversations.

Read more about Dan Mirolli HERE.

Catch the full podcast episode HERE.

Episode 166

Transforming PR Strategies with Lilian Raji's Journey and Insights

Lilian Raji doesn’t just “do” PR—she redefines it. Starting her career when the PR industry was in crisis post-9/11, Lilian built her agency from scratch, learning the ropes through sheer grit and an unconventional approach. Today, she’s the go-to expert for businesses tired of cookie-cutter strategies and empty promises. With a focus on relationships, authenticity, and a results-driven mindset, Lilian's methods are as bold as her personality.

Key Takeaways

• Adapt or Die: PR has evolved from media relationships to leveraging the PESO model—Paid, Earned, Shared, and Owned. If you’re not diversifying your strategy, you’re losing relevance.
• Listening Is Key: Whether it’s analyzing comments or conducting onboarding sessions, Lilian's superpower is understanding what her clients truly need—not just what they think they want.
• Results Over Feelings: Lilian believes in being brutally honest with clients to deliver the outcomes that matter. It’s not about hand-holding; it’s about getting the job done.

Expert Recommendations and Resources

• Frameworks: The PESO Model (Paid, Earned, Shared, Owned) is a cornerstone of her strategy.
• Resources: Follow industry leaders on LinkedIn and engage meaningfully with their content to build relationships.

Read more about Lilian Raji HERE. 

Check out the full podcast episode HERE. 

Episode 167

Ryan Fahey on Balancing Entrepreneurship, Writing Challenges, and Personal Wellness

Ryan Fahey is proof that your struggles can become your superpower. As a four-time bestselling author, wellness coach, and global speaker, Ryan turned a childhood diagnosis of chronic migraines into the foundation of a career centered on health and balance. From starting a personal training business while earning his kinesiology degree to helping entrepreneurs thrive, Ryan’s journey is a masterclass in resilience and purpose-driven leadership.

Key Takeaways

• Wellness as the Cornerstone of Leadership: Ryan emphasizes that effective leadership begins with self-care. Whether it’s maintaining balance at home or mastering daily routines, prioritizing your well-being fuels better decision-making and productivity.
• Embrace Your Seasons: Ryan compares entrepreneurship to a farmer’s field—sometimes it looks barren, but growth is happening beneath the surface. Patience and self-awareness are crucial during these “quiet” seasons of life and business.
• Start with What You Know: Ryan’s entrepreneurial journey began with turning his personal experience into actionable solutions. He advises others to follow their own “breadcrumbs”—your unique challenges might hold the key to your next big idea.

Expert Recommendations and Resources

• Book: Slow Productivity by Cal Newport, for mastering deep, focused work.
• Platform to Explore: Medium – A great tool for sharing your ideas and building an audience.
• Person to Follow: James Clear, author of Atomic Habits, for strategies to build better habits and environments.

Read more about Ryan Fahey HERE. 

Check out the full podcast episode HERE. 

Episode 168

Christos Makridis on Authentic Marketing in a Noisy World

Christos Makridis isn’t your average academic. With two doctorates from Stanford and over 80 peer-reviewed papers, this economist-turned-entrepreneur brings a refreshing blend of academic rigor and real-world practicality to solving one of marketing’s biggest challenges: restoring trust in a sea of noise.

Key Takeaways

• Authenticity Wins: Christos emphasizes that authentic, problem-focused marketing is the antidote to AI-driven fluff. If your messaging doesn’t feel genuine or solve a real issue, it won’t land with your audience.
• Evergreen Content Matters: Instead of chasing trends, invest in creating content that answers your clients’ timeless questions. Relevance today won’t always mean relevance tomorrow.
• Use Tech Wisely: AI can assist with repurposing content, but relying on it to generate raw ideas? Big mistake. Christos advises that your content must be unique, actionable, and grounded in data.

Expert Recommendations and Resources

• Read: Christos’s work in Forbes and Newsweek distills complex ideas into digestible insights.
• Follow: Stanford's Human-Centered AI Institute for cutting-edge AI research.
• Explore: His course Brand Backbone, which guides entrepreneurs on producing scientific yet accessible content.

Read more about Christos HERE. 

Catch the full podcast episode! Listen HERE. 

Up Next on Never Been Promoted...

• Maximizing the Remote Employee Experience with Kaleem Clarkson
• The Digital Marketing Toolbox with Matthew S.
• Women-Owned Success in Construction with Chelsea Husum
• How Courage Drives Branding Success with Trey Boden
• Turning Ideas Into Influence with Nick Pavlidis

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