The Never Normal and Our Values Are Helping Us Chart the Way

If 2020 was the new normal, and 2021 was the next normal, that must make 2022 the never normal. So how do we proceed? Instead of crawling across the finish line, we started the year limping out of the gate. If we can't count on normal - at least not with any foreseeable or predictable timetable, if we’re already tired yet we’ve only just begun, what's the way forward?

Here's our roadmap at Double Forte:

We're planning ahead - but only a short distance. Sure, annual goals matter - and we have them. But it's the quarter by quarter, month by month, week by week plan we're working. We're moving ahead by balancing optimism with realism, conviction with uncertainty, speed with steadfastness. 

We've got a Plan A and B, and C. We know that flexibility and resilience are the name of this game and we're making sure everything we do for our clients has those two ingredients baked in.

We're committed while compassionate. We're here for the results, but we won't sacrifice the people along the way. That means we communicate, we forgive, we cheer and we care.

We're letting go while holding tight. We ended the year questioning everything. What worked? What didn’t? What stays and what goes? In 2022, we're letting go of what doesn’t matter but we won't give up what does. And for us, what matters is quality, service, fun, and team.

Values Guide The Way

What's helped us most through the last two years is living our Values -- every time we hit a wall, need to answer a new question, solve a new problem, we put the question through our "Value filter."

We are a Team. We Trust Each Other. Everyone Contributes. Plays Well With Others. Does Not Give Up Easily. Gets Sh*t Done Well. Be A Force For Good. Seek Radical Clarity. Love What We Do.

The collective work it took to get to these clearly defined-by-us values was hard - we wrestled with every word, every descriptor that's under each statement, to make sure we mean them and that they meant something.

I can't count the ways or the number of times our Values have guided us through the unknown in the last two years. I know that as we think about the Never Normal, what will be normal for us is living and working our Values every day, and returning to them over and over again to help them guide us forward.

What guides you every day when every day seems like a new challenge?