[New eBook] Guide to Organizational Culture Change

Companies with strong cultures are the kind of places employees tend to flock to and stay. Employees understand what’s expected of them; they get what the business is trying to achieve and for what purpose, and feel pride in being part of it.

Conversely, when the culture is negative or poorly defined, employees often feel the bottom line is more important than their well-being.

In today’s workplace, it’s harder than ever to build a thriving culture and overcome the challenges of:

• Remote work
• Addressing employee burnout
• Re-engaging workforces that feel disconnected
• And more

The Importance of Organizational Culture Change

We’ve seen firsthand how a stronger communication strategy and plan can help companies strengthen their culture to thrive and grow.

Great cultures help all team members know what their individual role is in achieving the company’s success. The behaviors and expectations are clear, and individual employees have line-of-sight into how their work contributes to the overall company goals. With the help of stronger and more strategic communication, we’ve seen many companies achieve significant wins in changing the organization’s overall culture and ways of working, including:

• 10% increase in employee engagement scores over a one-year span
• 50% reduction in safety incidents over five years
• Top quality and customer satisfaction scores ever recorded for a particular company
• Double-digit increases in leader effectiveness scores over just a one-year period

A growing body of research points to a company’s culture as a critical component in the organization’s success.

• Exceptional cultures improve company performance
• Company culture is often considered by job seekers
• It’s an important component of talent acquisition
• Poor company cultures lead to attrition

Our new eBook, Guide to Organizational Culture Change, addresses the essential strategies you need to create a high-performing workplace where culture drives success.

The eBook includes:

• Real-world insights and the latest data on culture change
• A deep dive into the critical role of leadership
• Strategies to engage employees
• Case studies that explore how to transform culture to drive business
• Access to additional resources to help

Whether you’re facing the need to overhaul your culture to align with your strategy or make adjustments to better meet the needs of the business today, this guide provides the practical steps to guide you.

Ready to transform your company culture? Click below to download your free copy of our eBook, Guide to Organizational Culture Change, today!

About David Grossman:

I’m Founder and CEO of The Grossman Group , an award-winning Chicago-based communications consultancy focusing on organizational consulting, strategic leadership development, and internal communications.

For more than 30 years, I've counseled leaders on the importance of effective leadership communication to drive employee engagement and business results and served as a thoughtpartner™ to top organizations including Abbott Laboratories, Amazon, Grubhub, Hillrom (now part of Baxter), Johnson & Johnson, Lockheed Martin, McDonald’s, Microsoft, and Stanley Black & Decker, among others.