New email delivery requirements from Google and Yahoo starting February 2024

As January comes to an end, we look at the significant changes in email delivery systems by Gmail and Yahoo and how this will impact the way brands should be sending emails starting February 2024. 

Why the change?

The digital landscape is evolving, with phishing, spam, and malware on the rise. In response, Gmail and Yahoo are updating their email sending requirements to enhance security and efficiency, aiming to significantly reduce the daily flood of unwanted communications.

What's changing?

• Security Upgrade: Transitioning to TLS encryption for safer email transmission.
• New Sending Limits: Specific regulations for high-volume senders.
• Enhanced Monitoring Tools: Introduction of Postmaster Tools for better spam management.
• Email Authentication: Emphasis on DKIM, SPF, and DMARC protocols to improve email integrity and delivery.

Action steps for brands

• Review and update your DNS configurations to comply with DKIM, SPF, and DMARC requirements.
• Ensure all email communications are sent to contacts who have actively engaged with your brand to maintain high deliverability and avoid spam traps.
• Focus on sending valuable content that your audience wants, adhering to consistent sending patterns.

How NEXA can help?

Adjusting to these changes might seem daunting, but we're here to guide you through every step. Whether it's optimising your DNS settings or refining your email strategy to meet these new standards, our team is ready to assist.

Don't let these updates catch you off guard. Contact us today to ensure your email marketing efforts continue to thrive in 2024 and beyond.