New Feature | TopOn Smart Manager One-click Management to Automatically Increase Your App Advertising Revenue

01 What is a Smart Manager?

Smart Manager, a new function developed by TopOn based on big data learning such as ad placement filling rate and estimated revenue of ad sources, can automatically determine whether the corresponding ad sources need to be turned on/off and whether Bidding or regular pricing sources need to be added according to the current data of publishers' traffic grouping waterfall layering, thus helping publishers realize automation and intelligent increase of ad revenue. This helps app publishers to automate and intelligently improve their advertising revenue.

Smart manager function supports the publishers to access all the advertising network for intelligent open/close/added advertising source, but also according to the actual needs of segment independent open, during the period of time without the publisher to carry out other operations

02 Operation Logic of Smart Manager

After the publisher has configured the base waterfall layering for the ad placement, the Smart Manager function can improve the waterfall layering logic on this basis to achieve better bidding results.

03 Advantages of Smart Manager

Enabling Smart Manager is a function that can greatly improve efficiency and increase revenue for both novice and veteran publishers, and it can be used together with other TopOn functions to achieve the effect of 1+1>2.

Smart Manager + Automatic creation of ad sources, lowering the threshold of ads monetization

One APP will often design multiple advertising placement, publishers need to configure multiple waterfall layering, and if you want to adjust the bidding for advertising placement , you often need to adjust dozens or even hundreds of layers of waterfall configurations, which will cost them a great deal of time and energy, and the Smart Manager with the automatic creation of the advertising source of this “Royal Flush”, can be used to create and configure the process for this Create configuration process to truly automate the operation and automatic tuning.

Publishers only need to complete the following simple steps, you can let the Smart Manager to produce a set of dynamically tuned ads to realize the program:

This will greatly save the time cost of pre-learning, so that even a novice can easily become a tuning master.

Smart Manager real-time monitoring, great savings in labor monitoring costs

The bidding logic of each advertising network is different, and when publishers set the waterfall layering outflow price on their own, it is possible that the accumulation of the underlying model strategy or lack of experience may lead to bidding deviation from the market reality, and too high a bid will lead to underfilling of advertisements, while too low a bid will result in loss of advertising revenue.

TopOn, which serves 15,000+ publishers and has a daily ad display volume of 30 billion+, has a mature algorithmic model and underlying data accumulation, and is able to reasonably assess and set the reserve price. After turning on the Smart Manager function, it can automatically tune the reserve price settings and monitor the performance of each advertising network in real time. Once it finds a better bidding source, it automatically adjusts its priority in the waterfall layering configuration, as well as the new bidding party, which will save the time cost of human eyeballing and parameter adjustment, and will also be more timely and effective than manual adjustment.

Provide the triangular perspective of Plan A and Plan B to tap into the higher monetization potential of traffic

When operators design a real estate solution, they may be limited by experience or data, and through the solution provided by the Smart Manager's big data, they can form A/B test with their own designed solution and be able to understand the revenue gap point, and if the Smart Manager's solution is better, they can continue to use it, or they can optimize it on this basis, so as to create a set of solutions with a higher value of real estate. At the same time, the Smart Manager will also learn through big data, and constantly iterate the configuration program to find a more suitable configuration for the publisher.

04 Turn on Smart Manager's Effectiveness Enhancement

A casual game APP, rewarded video ad space after turning on TopOn Smart Manager, ARPU boosted up to 30%+, eCPM boosted 25%+, and per capita display boosted 5%+.

It has been tested that the effect improvement brought by the Smart Manager for different types of apps is universal.

05 How to Turn on Smart Manager

Smart Manager is currently a whitening function, publishers can contact the corresponding AM to turn it on and get detailed operation guidelines.

TopOn will provide more automated and intelligent functions and services in the future, welcome to enter the official website and experience our products immediately.