New Food and Beverage Product Launches, April 29 – May 3

From hot honey butter to a deep red pineapple variety, here’s a look at what’s new on the grocery shelves.

De Nigris 1889: Pumpkin Spice Vinegar and Glaze

De Nigris 1889 is adding two pumpkin spice vinegars to its lineup — a “limited-edition” Pumpkin Spice Vinegar Glaze and a Pumpkin Spice Apple Cider Vinegar. The new products are the first of their kind to arrive in the U.S.

Made in Italy, the pumpkin spice vinegars offer the health benefits of apple cider vinegar with a natural pumpkin spice aroma, bringing the taste of autumn to salads, marinades, sauces, and more.

Churn Foods: “Mean Girls” Hot Honey Butter

Grass-fed flavored butter company Churn Foods is releasing a hot honey butter in collaboration with Paramount Consumer Products to celebrate the 20th anniversary of Mean Girls (2004) and the streaming premiere of the 2024 Mean Girls on Paramount+.

The new butter is made with grass-fed, hormone-free, non-GMO, high butterfat, European-style butter and flavor-packed ingredients hand-selected by the brand’s founder, Chef Michael Tashman.

The hot honey butter is available for purchase on Churn Foods’ website, priced at $10 per 3-ounce package.

Del Monte: Rubyglow™ Pineapples

Fresh Del Monte Produce Inc. is introducing a new, brightly-colored fresh pineapple called Rubyglow™ to the U.S. market, following an initial launch in China back in January.

The new high-end pineapple variety was developed over a 15-year period and is grown in Costa Rica. A cross between a traditional pineapple and a Morada variety, Rubyglow™ has a deep red outer shell, bright yellow flesh, and a distinct sweet flavor. Its complicated, time-consuming cultivation cycle and limited seed supply contribute to its limited availability. Like the brand’s other products, Rubyglow™ pineapples follow sustainable practices for planting, harvesting, and transporting.

Rubyglow™ pineapples will be available nationwide through select regional grocers and online from specialty produce retailers.

ZENB: Plant-Based Pasta Sides

ZENB is introducing a new line of better-for-you plant-based Pasta Sides, in Cashew e Pepe, Broccoli and Almond, Roasted Garlic Soy, and Chili Fiesta varieties.

The new products are ready in less than five minutes, thanks to the brand’s fast-cooking yellow pea pasta, and made with chef-crafted seasoning blends and only real ingredients. The Pasta Sides are gluten-free and contain 12 to 14 grams of protein per serving and 7 grams of fiber.

Pasta Sides are available for purchase through the brand’s website and in select nationwide retailers.

VELVEETA: Ready-to-Eat Queso

VELVEETA is launching its first-ever ready-to-eat Queso in three flavors — Queso Con Salsa, Queso Blanco, and Jalapeno.

The new Queso line will be available in resealable jars at retailers nationwide. VELVEETA is also releasing two new flavors of Shells and Cheese (Pizza and Buffalo) and its first-ever Gluten-Free Shells and Cheese.

Jif: Peanut Butter & Chocolate Flavored Spread

Jif‘s new Peanut Butter & Chocolate Flavored Spread marks its biggest flavor innovation in almost a decade.

The new spread boasts 50% less sugar than the leading hazelnut spread with cocoa and has a thick, smooth, spreadable texture.

Peanut Butter & Chocolate Flavored Spread is available in 15-ounce jars and 1.1-ounce To-Go Cups. It’s currently available for purchase on Amazon and will be rolling out to all major national and regional retailers this spring and summer.

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