New golden age of Marketing

We are on the cusp of a new golden age for marketing. At the core of the new era are five elements that are simultaneously familiar and fast changing.

1. Science

2. Substance

3. Story

4. Speed &

5. Simplicity

While there has been significant progress in each of these dimensions, here are a couple of thought provoking questions:

1. Are we taking advantage of the science of data and research to uncover new insights, or are we working off yesterday’s facts, assertions, and heuristics?
2. Do we fully exploit the power of marketing to enhance the substance—that is, the products, services, and experiences—we offer our customers, or are we just selling hard with a “me-too” mind-set?
3. Do we have a clear brand story that echoes through cyberspace, or do we feel that we aren’t quite capturing hearts and minds?
4. Have we created simplifiers within our organization, or have complex matrices become a logjam?
5. Are we faster or slower to market than our competition

To know more, please go through the article "The dawn of marketing’s new golden age" from McKinsey Quarterly, written by Jonathan Gordon and Jesko Perrey