new relationship between IT and humans
The other day, I had a talk session with Mr. Kunihiro Tanaka, President and CEO of Sakura Internet Inc. You can read about the talk session in the web magazine “SAKUMAGA” owned by Sakura Internet Inc.
- The following is a transcript of the AI translation -
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What is the “new relationship” between IT and humans that will be called into question in the era of generative AI?
The arrival of the AI era and the essential changes it is bringing to society's value system
Tanaka
What kind of changes are occurring with the arrival of the AI era? And how should we perceive this era?
Matsumoto
First of all, I think one of the characteristics of human beings is that we like to think of ourselves as special and amazing. I don't think that will change with the arrival of the AI era or anything else. So the significance of human existence will change depending on how we define ourselves as human beings. So, what makes human beings “amazing” in the first place?
Before the advent of AI, we thought that humans were “special” because we had language and reason, and could converse with other people, create civilization, and develop science. However, ironically, it was the development of civilization and science by humans that led to the creation of AI. This generated AI has begun to dominate and erode the world of language and reason that was the basis of what it means to be human. The question of “how to differentiate humans from AI” has come to the fore.
And that's when I realized that “we were animals in the first place”. We have feelings and emotions, we have ancestors and family, and we live with our memories. And we are a “life” that is born and dies in a cycle, breathing constantly and taking other lives. I think that this animal nature, this background and story, is what makes us “amazing”, unlike AI.
Tanaka
The definition of humanity is changing. As AI continues to evolve, we may see the emergence of AIs that mimic the human brain or that surpass humans in some way, but I'm concerned that there isn't much discussion about this. There are no mechanisms in place in Japan or elsewhere in the world to control technology. While we're debating the question of what humanity is, we may end up creating an AI that surpasses humans.
Matsumoto
That's right. Since the advance of technology cannot be stopped, it is important to consider how we can coexist and live together with it.
For example, in the shot put event in track and field, the winner is the person who throws the shot put the furthest, but if you want to throw the shot put as far as possible, you just need a cannon. But the competition is a content that is only possible because it is held within the constraints of “humans who have differences in physique, etc.” Similarly, even if we look at the output of text and graphics and say that they are no different from those created by humans, or that the quality of AI-created content is actually higher, that doesn't mean that we lose the value of our own experiences and the dramas that arise from them, or the empathy we feel towards those dramas. I think that rather than just looking at the output and comparing AI and humans, we are starting to look at the story that led to that output, the passion that went into it, and the direction it is heading.
In business too, it's not so much about “what you do” as “who does it”, in other words, branding is more important than the product itself. Furthermore, corporate branding is becoming more important than product branding. Rather than focusing on the product's functions, people are looking at the product as a whole, including the background to the functions, the company's philosophy and stance, and then voting on that background. I think that's how people are now making purchasing decisions.
Tanaka
I think that depending on how you interpret it, the changes brought about by AI can be dangerous or safe.
For example, in the world of shogi, there is an AI shogi program called 'Ponanza' that used the infrastructure of Sakura Internet. Ponanza made history by beating a human player. What's even more interesting is that after that, Satoshi Fujii used AI to learn shogi and rose to his current position. This means that 'a new kind of shogi was born through AI'. AI didn't eliminate the world of shogi. It would be great if AI could become an existence that extends human beings, rather than one that replaces them.
Matsumoto
That would be one form of coexistence between AI and humans.
What kind of leadership is important in the AI era?
Tanaka
In a world where AI extends human beings, what kind of leadership do you think will change the world?
Matsumoto
I think you could say that AI is the “aggregate of collective knowledge from the past”.
For example, if a company introduces AI, the work content of each employee will be stored as data in the AI, and the best practices within this will be shared as collective knowledge. In that case, I think it could be said that the work of the AI era, and the way to demonstrate leadership, is to think about how we who are standing on this site today can surpass the best practices accumulated up to yesterday.
Tanaka
I see. However, if we are competing with information up to yesterday, there is a possibility that many jobs will be replaced by AI.
Matsumoto
That's right. So I think that “today's” work is about adding a little bit of new information on top of the best practices provided by the company's AI, or making some kind of small effort. You don't need to conclude on the spot whether that effort was good or bad. The AI will quietly continue to look at the possibilities contained in the efforts and experiences you've tried, including the things that didn't work out. I think this will become a new kind of value.
Tanaka
It's a very positive thing to say that the value of humans is that we can add more value to AI's output.
On the other hand, if the value of humans is that they are cheaper, I think that would be a dystopia. I think that's exactly the kind of world we're heading for in the food and drink delivery industry, for example, because it's cheaper overall to have a human deliver than to have a robot deliver. So we need to make sure that the world is one where the value of humans is that we can be more creative than AI.
Matsumoto
In fact, in order for AI to stay healthy, humans need to keep bringing in new ideas. If AI learns from information on the internet alone, it will become self-poisoned and stop creating new things, and as a result, data pollution will occur.
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Tanaka
I see. There is a word called “diversity”, and in Japan, there are 120 million people who are interacting with each other and doing things while causing uncertainty. This may be a good result. I thought that the fact that AI cannot continue without human maintenance may be a bulwark against the creation of one giant thing.
Matsumoto
There is still a limited amount of open information, and there is a lot of information that companies are not releasing to the public. Each company has its own examples of AI use, and as they gain experience day by day, both AI and the people who work with it continue to learn from each other. This information, which includes a huge amount of experience, is distributed, but I think that how to maintain it in good health depends on the relationship between the people who work with it and the AI.
Tanaka
That's certainly true.
Before the advent of IT, there were jobs that only involved calculations using hand-cranked calculators or calculators, but now all of those jobs have disappeared. IT has taken away those people's jobs, but people are living healthier lives and are able to get paid for longer hours of sleep and shorter hours of work than in the past. Also, for example, the spread of cars has led to the emergence of the job of driver, and various jobs have been created, such as car manufacturers, maintenance companies, gas stations, and oil plants. I think that the spread of AI will also progress in this direction. I don't think we should be so concerned about the future.
The value of humans in the future
Matsumoto
What we should be concerned about is not so much that AI will take away human jobs, but rather what people who have more free time will do. The overall burden on humans will decrease, and there is even discussion of having three or four days off a week.
As a Buddhist monk, of course I cherish the idea of “how to live without suffering”, but suffering is not necessarily a negative thing. In Buddhism, the word “suffering” is called “dukkha” in Sanskrit, and it means something like “being off-center”. If the axle of a wheel is off-center, it will rattle and be uncomfortable to sit on. What do you do when you're uncomfortable? You take some kind of action, like “let's move in a direction that's a little more comfortable”. Therefore, in a society where there is no pain, people are asked a lot about “why they are living”, and I think that in this day and age, each and every one of us has to face that question. I think that this is where the change in the meaning of work also comes into play.
Therefore, in a painless society, people will be asked “what are we living for?” and I think that in this day and age, each and every one of us must face this question. I think that this will also lead to a change in the meaning of work.
Tanaka
You are right.
I think it's natural to work for money, but if you ask me whether it's enough to be able to eat every day without hardship and end your life watching interesting TV programs, it seems like that's not the case. There are people who start their own businesses and make billions of yen, but then continue to work even after they've retired.
Matsumoto
I think we should redefine Peter Drucker's words, “The essence of business is to create customers”. I don't think they're out of place, but I think they're more expansive than that.
Because of stakeholder capitalism, society is starting to think that we are doing business within a larger framework that includes not only customers and shareholders, but also employees, animals, plants, and the global environment, which were not previously considered players. I think the essence of business is now “creating companions”. I think that the shape of companies in the future will be like the old-fashioned ”Dojo”.
Tanaka
Dojo?
Matsumoto
For example, there is a temple called Eiheiji, which is a training temple for Buddhist monks. The monks go there to grow as people. They don't go there to get paid or to be evaluated by anyone. They are not praised for achieving something quickly, and productivity is not pursued.
Tanaka
If that's the case, then wouldn't it be better to just train at home instead of going to a training temple?
Matsumoto
I think so too. But Buddha said, “You can't practice alone, you must do it with others.” And if you want to do good training and aim for perfection, the best shortcut is to “do training with good friends.”
In this modern age, where people have more freedom in how they work and live, I think the reason to work in a company is because “there are friends there”. You can't practice your training if you work alone.
And if you read between the lines of what Buddha said, it means “it's important to be with friends who can learn from each other and encourage each other, and that's the quickest way to lead to the growth of yourself and your friends”. I think that every company has its own role as a dojo, and the extent to which it can become a vessel for the growth of the employees who come to work there will become its role. If the employees grow a lot, then people who will also grow in the same way will come, and the people who have grown in this way will then support them in various ways as instructors. The training dojo values its peers, and I think that the people you meet here will become your companions throughout your life. I think that providing such value will become important for the company.
Tanaka
I hear that the reason there are school grades is because of the idea of stages of youth development, and that the system is based on the ideal of people at the same stage of development competing with each other and then, when they move up to the next grade, competing with each other again, and improving themselves through this process. In a company, there are no grades, so you might be thrown into a difficult situation straight away, but there are things you can learn from this experience through training.
Finally, from your position as an industrial monk, could you summarize how humans should interact with society?
Matsumoto
This time, I was invited to my hometown of Hokkaido. It felt like I was taking the story of my travels so far back to my hometown to share with others. I think that it is these kinds of stories that make us human. I think that it will become increasingly important in the future to be able to cherish the sense of our own roots and the things that catch our hearts. I felt this while sharing time with everyone in my hometown. Thank you.
This article written by WEB magazine owned by SAKURA Internet Inc 'SAKUMAGA'.
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KUNIHIRO TANAKA
President and CEO of Sakura Internet Inc.
He founded Sakura Internet while still a student at a technical college in 1996. In 2011, he opened the Ishikari Data Center in Ishikari City, Hokkaido, and now provides cloud and digital infrastructure services for AI. In addition to running his own company, he is also actively involved in the training of young entrepreneurs and engineers, and has served as an external director for multiple companies, as well as an IPA Exploratory Project Manager. He has also invested in around 50 companies as an angel investor. He is also active in the development of the industry as the chairman of the Software Association of Japan (SAJ), the chairman of the Japan Data Center Council (JDCC), the vice-chairman of the Japan Internet Providers Association (JAIPA), and a permanent executive member of the Kansai Association of Corporate Executives.