New report - world's most used social media platforms

Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.

You're not going to want to hear this, but you need to do the two things that you're most afraid of. It's the way to get what you want and what you want is a better career, a better business, more customers, more clients, and more connections. 

The two things:

1. Video

Show your face on camera and give people the ability to listen to your voice, experience your expressions, and see your imperfections. It's the best digital format for others to know if they want to work with you. They can quickly assess whether they like and respect you.

2. Speaking

You speaking on stages, guest speaking on podcasts, giving webinars to networking groups, and any other opportunity to get in person in front of groups is a powerful use of your time.

Video and visibility. These are the two things that you fear the most. I know you do. I fear them too, but I still do them and the impact, the business, and the growth that come from these actions are out of this world.

FACEBOOK: Truly, "why *am* I seeing this ad?"

• Increasing Our Ads Transparency [Meta]

INSTAGRAM: A lot of Reels inspo here.

• 11 Ideas for Your Instagram Reels in 2023 [Buffer]

LINKEDIN: So helpful!

• 🕓 Native scheduling for LinkedIn newsletters & articles. [ John Espirian ]

PINTEREST: New e-learning platform.

• Pinterest Academy: Get more from your Pinterest advertising [Pinterest Business]

SOCIAL MEDIA: I LOVE this annual report. It's one of my favorites and absolutely massive. It always gives me such good perspective on what's actually happening in the social world.

• Digital 2023 Global Overview Report [Meltwater]

SOCIAL MEDIA: If you've ever dealt with annoying bots or spam accounts, this is helpful info.

• Content Moderation in 2023: Tips, Tools, and FAQs [Hootsuite]

TIKTOK: Because I know you're very busy.

• 5 tips for using TikTok as a small business owner without it taking up all of your time [Business Insider]

TIKTOK: There's never an easy answer to these questions, but this article gives you good insight.

• Ask Buffer: What is the Ideal TikTok Length? [Buffer]

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