Nick Knight’s ‘ikon-1’: Pioneering Fashionista 3D Avatars

Nick Knight’s ‘ikon-1’: Pioneering Fashionista 3D Avatars

With fashion cementing itself as one of the most proficient creative mediums within the new era of digital technology, the intersection between vogue and decentralized ownership has come to witness a flurry of new innovative traffic.

The latest project on the block comes from legendary British photographer Nick Knight, who in partnership with his own award-winning fashion platform SHOWstudio, is releasing his first NFT project entitled ‘ikon-1’.

The to-be-launched project features 8000 unique 3D avatar NFTs which each pay homage to American model and Instagram stylist sensation Jazzelle Zanaughtti (a.k.a. Ugly World Wide). As per the words of Knight, he opted for project to be based around Jazzelle due to her dynamic self-image and eccentric use of make-up and styling concepts: 

“They are so good at creating different versions of their own image, working with a range of makeup, styling and hairstyles to produce this ever-changing self-image.”

Nick Knight, British Photographer

In addition to Knight and Jazzelle, the project’s production process includes 30 other leaders from across the IRL and digital creative realms, who together, curated 200+ traits to feature on the NFTs- such as clothing, hair, nails, and an abundance of extravagant accessories which cover dystopian, abstract, Sci-Fi-like themes. 

In transferring such creations from the physical to the digital, the team spent three to four days curating a certain look for Jazzelle, which they would then scan, and then restart from scratch with the next one.

To get a little glimpse into the intricacies of such process, Knight revealed that world leading hairdresser Eugene Souleiman was onboarded to hand-create hairstyles using materials which went beyond human hair- such as eucalyptus bark, feathers and honey- whilst nail artist Marian Newman was drafted in to create a diverse series of detailed nails.

Other notable contributors of the project include Nick’s long-term CGI-correspondant Tom Wandrag, Web3 platform Manifold, and creative agency ‘A New Plane.’ 

‘ikon-1’ NFTs will also come with their own personal homepages, which will not only provide expanded views of 3D avatars, but also serve as holders’ gateway to the future ikon-1 fashion metaverse. 

Such virtual space will aim to push the boundaries of photorealistic 3D fashion avatars even further, with future projects from Knights and SHOWstudio expected to form its ecosystem. 

The three-years-in-the-making project is almost set for launch, with allow list spots for its TBA, 0.2 ETH-priced mint now up for grabs.

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