Nobody says it out loud, but I'll say it: how a few simple visual identity changes can add value to your project

In the competitive world of real estate and development, many overlook the true power of visual identity. Often, branding is seen as secondary to other priorities. But what if I told you that minor, smart changes to your brand’s design can significantly increase the market value of your project? It’s not just about looking different— it’s about making a lasting, meaningful impact.

I am Mike Haslop, a sales manager and consultant with over 35 years' experience in the property and automotive sectors. With a focus on process improvement and customer relations, I excel at maximising team performance while optimising resources, making me a valuable asset in any business environment. I am currently part of the highly talented team at Whale, a Dubai-based global creative studio specialising in design and marketing services for the property and development sectors. 

The power of visual identity A strong visual identity is critical in today's marketplace. 

Investors, customers and even competitors judge your brand by how it looks, feels and communicates visually. Recent McKinsey research shows that well-designed companies generate 32 percent higher revenue growth and 56 percent higher total shareholder returns over a five-year period. Forbes also highlights that a cohesive visual identity can elevate a brand's position in the marketplace, giving it an edge that translates directly into value.

In real estate, where differentiation is key, the way your brand is perceived can be the difference between investment and loss to competitors. It's not just about standing out, it's about standing out intelligently. A strategic approach to branding can make a difference in a market saturated with similar looking projects. Christopher Jones, a former Forbes Councils Member, notes that new branding significantly increases customer loyalty.  With good branding, you can give your brand a more human side that your customers can relate to more than a company that is solely about business.

Small changes, big impact

Branding changes aren't always months-long capital projects. Sometimes a few small changes from an experienced design team are all that is needed.  What is important here are well thought-out solutions that will make a real difference to the achievement of specific business objectives. Here are the three areas that are most likely to deliver big results. 

Logo and colour palette

A logo is more than just a symbol; it's the face of your brand. Changes to its design, coupled with a fresh colour palette, can breathe new life into your project. Take Airbnb, for example. Their rebrand not only changed the way they were viewed globally, but also positioned them as a leader in the travel industry. Property brands can do the same by creating a colour palette that resonates with their target audience, differentiates them from the competition and conveys certain values: is this a property for families, busy professionals or ambitious buyers? 

Typography

Done right, typeface can convey a sense of modernity, sophistication and even trustworthiness. By updating your fonts, you can bring your brand in line with current trends and instantly refresh its appearance.  For Sherwoods, we recently redesigned the brand's typeface with reducing  the spacing between letters, creating a modern, minimalist look that reflects the efficiency valued in the property industry. The new typeface also emphasised simplicity, ensuring clear communication and a streamlined visual identity. 

Visual materials

A significant difference can be made by updating key visual touch points such as banners, signage and documentation.  It's a small investment that signals quality to investors and clients alike.

How to implement these changes effectively

These updates can have an immediate impact. However, getting them right requires a skilled hand. 

Partnering with an experienced branding agency is essential. One that understands the real estate market.

Designing for developers is different from creating consumer-facing brands. You need a partner who understands how to convey value through design choices that speak directly to investors, customers and stakeholders in this niche.

At Whale Studio , we've worked extensively with property developers, helping them not just to stand out, but to rise above the competition. Our experience ensures that every design decision is aligned with your business objectives, maximising both aesthetic appeal and financial return.

Investing in your visual identity isn't just about good looks  — it's about increasing the perceived and real value of your project. Small changes can yield significant results, making your brand more attractive to investors, customers and the market at large. Don't wait for the competition to catch up. Get started with a few smart improvements and watch the value of your project soar.