None Of Us Are As Clever As All Of Us - Edition 38

Marketing, customer experience, and business are always changing. You have to be adaptable, of course, but you also need to be properly equipped. And unless you know which tools you need, you can’t build an effective toolkit; you don’t want to add useless tools that you have to lug around for nothing. Lucky for you, we’ve got a great list of tools for you below so add away!

How Gen Z breaks marketing’s cultural mold

Gen Z is the first generation to always have the internet at their fingertips, and it’s made them picky about the marketing they like. They want variety, and the marketing industry has never been great at variety… so, what does this mean for the future of marking? Check out this article by Aaron Baar of Industry Dive to learn more. 

5 Rules for Managing Your Customer Experience in Business-to-Business

We talk a lot here about how to effectively reach your customers, and if you’re in B2B work, you may be wondering what applies to you. Good news! Customers are customers, whether it’s individuals or a business. But, it’s still worth checking out these 5 rules for managing your customer experience in business-to-business work for some great insights!

Building the Behavior Change Toolkit: Designing and Testing a Nudge and a Boost

You wouldn’t tackle a home project without the proper tools (I hope), so don’t tackle customer experience without the proper tools, either! Dive into this great article about nudges and boosts to learn more about how to encourage behavior change. Henrico van Roekel, Joanne Reinhard, and Stephan Grimmelikhuijsen of Behavioral Scientist have some eye-opening tips and tricks!

10 ways to keep delighting your customers when your budgets are under pressure

We know customer emotions matter, and we know customers want to be delighted… but how do we make that happen when funds are tight? If you’re feeling the pressure of inflation and don’t know how to serve your customers well, Steven Van Belleghem of CustomerThink suggests 10 great ways to delight them that are easy on the budget.

Why Video Is The Untapped Jewel To Greatly Enhance Your Customer's Experience

Are your customer experience strategies feeling dull or overdrawn? You may be missing a key piece: video! Video can be the untapped jewel of your customers’ experience. Interested? Give this podcast a listen for more great details!

If you have any other articles you’d suggest people read, paste them in the comments below. Remember, none of us are as clever as all of us! 

- Colin

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